Alexa Chung's full Superga campaign is released

Take a peek at Alexa Chung's new ads for Italian footwear brand, Superga

Alexa Chung for Superga spring/summer 2012
Alexa Chung for Superga spring/summer 2012
(Image credit: Superga)

Take a peek at Alexa Chung's new ads for Italian footwear brand, Superga

She’s already ticked modelling, DJing and TV presenting off the list, and now Alexa Chung can add Creative Director to her bumper CV as the complete Superga spring/summer 2012 campaign that she styled is released.

We first got a sneak peek of the ads, which were shot in a sun-drenched Miami, back in January, but now we get to see the complete collection of pictures, which the British style icon styled for the Italian footwear brand.

Alexa joined acclaimed photographer Guy Aroch on an American road trip to shoot the ads, wearing the brand’s 2750 trainers with effortlessly stylish pieces from her personal wardrobe.


In one shot, she can be seen sitting in an open-top car sporting the signature lace-up pumps with a white lace sundress and oversized sunnies, whilst in another Alexa is snapped sitting on a stone wall in a summery ensemble next to a pair of white hi-tops.

Alexa can also be seen lying in bed wrapped in nothing but white sheets (ooh-er!) whilst holding a black Superga trainer to ear as if she’s on the phone.

The TV host/model/DJ was named Creative Director of the spring/summer campaign, following the huge success of Superga’s centennial year anniversary shoot starring Alexa in 2011.

Is there no end to this woman’s talents? Apparently not.

What do you think of the Superga campaign pictures? Did Alexa do a good job styling the shoot? Tell us in the comments box below…