Alexa Chung launches British Designers Collective at Bicester Village

The pop-up boutique offers emerging talent the chance to showcase their collections at the designer outlet centre

We grabbed a chat with Alexa Chung as she launched the British Designers Collective pop-up boutique at Bicester Village yesterday.

Now in its third year, the shop offers emerging talent the chance to showcase their collections at the designer outlet centre.

Speaking at the event, the style icon explained she was delighted to be involved in the concept, saying: 'This pop-up will showcase all these brilliant new talented designers we have to the hundreds of people from all over the world that Bicester village attracts.’

Unveiling the bright, green faux-hedge fronted store, alongside chairman of the British Fashion Council Harold Tilman, Alexa exclaimed she couldn’t wait to start rummaging through the rails.

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Wearing a floral Celine skirt, a quirky Bella Freud jumper and Nicholas Kirkwood shoes, the model-turned-TV-presenter said she was going to have a browse and choose ‘whatever takes my fancy.’

Designers for the 2012 boutique include Jonathan Saunders, Marios Schwab, Peter Pilotto and Bella Freud, as well as accessories from Lily & Lionel, Holly Fulton, Pauric Sweeney, Nicholas Kirkwood and Mawi.

The retail therapy at Bicester was a relaxing break for Alexa, who told Marie Claire just how busy her life has become: 'My whole summer is going to be spent criss-crossing the world for various projects. I’m off to Hong Kong next week to DJ for my friend, Carven creative director Giullaume Henry, but first I’m off to bag some bargains.’

The pop-up boutique is open now until May 9 and a menswear phase follows from May 16 until the end of June.

Race you there!

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