Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Celebrity News

    Spice Girls Musical 'Viva Forever!' Is Axed After £5m losses

    Spice Girls musical 'Viva Forever!'will close next month with losses of £5 million, making it one of the most high-profile crashes in West End history

    By Lisa Potter
    Published 2 May 2013 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Spice Girls - Viva Forever - Marie Claire - Marie Claire UK
    Spice Girls - Viva Forever - Marie Claire - Marie Claire UK
    (Image credit: Rex Features)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Spice Girls musical 'Viva Forever!'will close next month with losses of £5 million, making it one of the most high-profile crashes in West End history

    Spice Girls musical 'Viva Forever' will close next month at a reported loss of at least £5 million, making it one of the most high-profile crashes in West End history. 'Viva Forvever!', the musical based around the Spice Girls written by Jennifer Saunders, is to close after little more than six months.

    SPICE GIRLS LAUNCH 'VIVA FOREVER!' MUSICAL

    Spice Girls Victoria Beckham, Geri Halliwell, Emma Bunton, Melanie Chisholm and Melanie Brown – who reunited for the big opening in December – have thanked the cast and all the fans for their support.

    'Although Viva Forever! won't continue in the West End, we are thrilled that the thousands of people who came to the show had as much fun as we did,' they said in a joint statement today.

    You may like
    • Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City. Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    • three women wear Stella Jean Haiti football shirts How Every Well-Dressed Woman Is Styling Their Football Shirt This Summer
    • Football and Domestic Abuse: Women’s Aid: “He’s Coming Home” After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic

    Cast members, who were told the news as they came off stage after a performance, expressed their sadness via Twitter with Anthony Topham (Lance) writing: ‘Cut price Gerrard Butler type who can do a Geordie accent for hire! Viva Forever given its notice and will close 29th June. #iblamesting’.

    Ben Cura (Angel) added: ‘that’s the way it goes – can’t win them all!’

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The last show set to take place at London’s Piccadilly Theatre on June 29.

    VICTORIA BECKHAM JOINED BY DAVID BECKHAM AND BROOD ON 'VIVA FOREVER!' RED CARPET

    Have you seen 'Viva Forever!'? Did you rate it? Tell us your thoughts in the box below...

    SPICE GIRLS BEST MOMENTS

    Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for ‘Marie Claire magazine'), Nook or Google Nexus.

    Explore More
    Victoria Beckham
    Lisa Potter
    Social Links Navigation
    Read more
    Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City.
    Culture Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    three women wear Stella Jean Haiti football shirts
    Fashion How Every Well-Dressed Woman Is Styling Their Football Shirt This Summer
     
     
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.