Racy singer poses with bright red hair and very little else for the cover of her latest single
She's famous for her outrageous outfits on and off-stage, so we're surprised to see Rihanna go back to nature for the cover of her latest single.
The RnB singer is seen kneeling naked in the middle of a field with tumbling scarlet curls, while she holds a red chiffon dress close to her body.
Her only accessories are a beaded necklace, a matching arm cuff, and a cheeky glimpse of the tattoo down the side of her right hip.
The mood of the artwork for her upcoming single Only Girl (In the World) is distinctly girlie and echos the infamous Timotei adverts of the 80s.
The song is the first to be released from her new album, Loud, due out in November.
So does this softer image reflect a new direction for Rihanna's music too?
'I didn't want to go backward and remake Good Girl Gone Bad - I wanted the next step in the evolution of Rihanna, and it's perfect for us,' she reveals on her official fansite RihannaDaily.
Critics say the new song is more upbeat and pop-focused than the edgier, rock-based, 'moody' tunes RiRi has produced recently.
The singer herself says the tone of the album reflects her personality, 'sassy, fun, flirty, energetic', so we can't wait to see what the rest of the songs have in store!
Only Girl (In the World) is released on iTunes on 21 September.