Is that really you, Cheryl? The star goes platinum blond for 3 Words video
The famous X Factor judge has pulled out all the stops to make her latest solo effort better than ever, swapping her trademark brunette locks for a dramatic platinum blond ‘do.
Not happy with just one bold look during the 3 Words vid, Miss Cole also sports an edgy blunt bob, as well as her natural flowing locks.
During the striking split-screen video, Cheryl struts around in a number of bold outfits, at one point backed by a group of writhing burly dancers.
The single sees Cheryl team up with Black Eyed Peas rapper Will.I.Am for the second time.
Already a hit, we think Miss Cole’s latest effort is set to be even bigger than her first solo single, Fight For This Love, which stormed the charts last month.
Although not officially released until December 21, 3 Words has already gone to number 26 on downloads alone.
So will this be Cheryl’s biggest success yet?
WATCH the 3 Words video
What do you think of Cheryl’s bold new look? Will it be the next big thing, or has she gone too far? Let us know in the comments box below.