The drinks are on the Cambridges...
It may comes as little surprise that, after the head of ‘The Firm’, her majesty herself, the Duchess Of Cambridge has topped the list of royal family members who are most valuable to the UK economy.
New research, conducted by London-based consultants at Brand Finance, estimated that the ‘Kate effect’ contributes £4.7billion to the kitty each year, thanks to her unofficial endorsements of key fashion brands (including a huge sales boost for nude court shoes, no doubt) as well as other lifestyle products.
But what is perhaps more impressive, is that four month-old Princess Charlotte, despite only ever appearing in public TWICE, is already catching up with her stylish mother.
Charlotte was estimated to be worth more than £3billion to the UK economy – enough to buy 200,000 private planes, 35,000 Kim Kardashians or 751,879,699,248 copies of Marie Claire. Just sayin’.
Poor Prince George, our future king, no less, comes in fourth on the charts, generating an estimated £2.3billion for UK businesses. Small change, we cry.
‘A Royal Warrant can confer a significant premium to brands in certain industries such as luxury, food, sporting goods and fashion,’ Brand Finance’s chief executive David Haigh said of the royals, who are worth a total of £57billion to the economy.
‘The unofficial endorsement of Charlotte, George and Kate in particular has a profound financial effect running into millions annually. The demand for authentic connection to or emulation of key members of the royal family is by no means fulfilled. This too presents a major opportunity.’
So Kate, Charlotte and George, after the Queen, generate the most global interest and, in turn, cash.
The drinks are on the Cambridges then.