Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Beauty
    2. Fragrance

    FIRST LOOK! Rihanna's dreamy new fragrance ad

    The singing star's set to appear on the silver screen, to promote new venture, Reb'l Fleur

    By Eleanor Young
    Published 11 February 2011 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Rihanna - FIRST LOOK! Rihanna's dreamy new fragrance ad - Reb'l Fleur - Marie Claire - Marie Claire UK
    Rihanna - FIRST LOOK! Rihanna's dreamy new fragrance ad - Reb'l Fleur - Marie Claire - Marie Claire UK
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The singing star's set to appear on the silver screen, to promote new venture, Reb'l Fleur

    Is there nothing this girl can’t do? With a seriously successful singing career, and a new book under her belt, super-hot songstress Rihanna has turned her hand to fragrance, creating her very own scent, Reb'l Fleur. And now we’ve got our hands a tiny sneak peak of the first fragrance ad.

    SEE RIHANNA’S STYLE HISTORY HERE!

    Rhi plays a good girl gone bad in the two-minute long commercial, which shows the star lounging in oversized flowerbeds and running through picturesque gardens, before meeting her scantily clad 'bad' side.

    It seems the star – who last year, had a Reb'l Fleur tattoo - was very hands on when creating the new fragrance.

    You may like
    • Alisha Boe "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
    • Merit New Wave Review I Smell Hundreds of Perfumes a Year—Merit’s New Fragrance Made Me Stop and Pay Attention
    • Marie Claire Fragrance Awards 2026: The New Guard These 14 Scents Are The New Guard of Perfumery, Say Our Marie Claire UK Fragrance Awards Judges

    Rihanna - FIRST LOOK! Rihanna

    ‘She would come into the meeting with a very unique smell, and people would say, “What are you wearing?’ and she would rattle off five fragrances that she had mixed and layered,”’ Frederick E. Purches, the founder of Parlux Fragrances revealed.

    Rihanna - FIRST LOOK! Rihanna

    WATCH Rihanna’s Reb’l Fleur ad here…

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    YouTube YouTube
    Watch On

    This week’s set to be a busy one for Rihanna. Rumour has it the songstress is planning a seriously steamy performance at the Brit Awards on Tuesday, hitting back at record bosses who toned down her raunchy lyrics to play on the radio.

    ‘Rihanna’s Brits performance is going to be her raunchiest show yet and will be filled with lots of nudity,’ a source said on Thursday.

    What are your thoughts on Rihanna’s dreamy new fragrance ad? Let us know in the comments box below

    SEE RIHANNA’S STYLE HISTORY HERE!

    MORE CELEBRITY NEWS

    Eleanor Young
    Social Links Navigation
    Read more
    Alisha Boe
    Fragrance "If It Ain't Broke, Don't Fix It": Actor Alisha Boe on Why She'll Never Give Up Her Signature Scent
    Merit New Wave Review
    Fragrance I Smell Hundreds of Perfumes a Year—Merit’s New Fragrance Made Me Stop and Pay Attention
     
     
    Marie Claire Fragrance Awards 2026: The New Guard
    Fragrance These 14 Scents Are The New Guard of Perfumery, Say Our Marie Claire UK Fragrance Awards Judges
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
     
     
    Latest in Fragrance
    Merit New Wave Review
    Fragrance I Smell Hundreds of Perfumes a Year—Merit’s New Fragrance Made Me Stop and Pay Attention
    Autumn fragrance
    Fragrance Your Autumn Reset Starts With Your Fragrance—Here's How to Find the Right One
     
     
    Fragrance Art Gallery
    Fragrance Fragrance Houses Are Becoming Art Galleries—And Bringing the Beauty Counter’s Sense of Community Back
    incense perfumes
    Fragrance If You’re Tired of Sweet Gourmands, Autumn’s Trending Scents Are Inspired by Incense, Ancient Stone and Sacred Spaces
     
     
    Latest in News
    Jeans And Jackets Listing
    Shopping Dua Lipa, Celine Dion and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
     
     
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.