Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Celebrity News

    FIRST LOOK! Cheryl Cole’s sizzling Promise This video

    The star turns up the heat in her latest video, sizzling in five different looks

    By Eleanor Young
    Published 20 September 2010 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Cheryl Cole - FIRST LOOK! Cheryl Cole's hot new video - Promise This - Cheryl Cole new single - Cheryl Cole new song - Celebrity News - Marie Claire
    Cheryl Cole - FIRST LOOK! Cheryl Cole's hot new video - Promise This - Cheryl Cole new single - Cheryl Cole new song - Celebrity News - Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The star turns up the heat in her latest video, sizzling in five different looks

    Cheryl Cole’s been hard at work touring and filming the X Factor, and has even had a bout of malaria to contend with, but somehow, she’s still found the time to record a catchy new track. And now we’ve got our hands on a sneak peak of the sizzling Promise This video.

    SEE CHERYL’S STYLE HISTORY HERE!

    Not content with two or even three looks, Cheryl manages to fit in a whopping five costume changes during the three-and-a-half-minute video, smoldering in a series of racy dresses.

    The X Factor songstress starts the shoot in a darkened room, where a tall handsome stranger sweeps her off her feet, before donning a racy, Madonna-esq tuxedo for a dramatic dance routine.

    Cheryl Cole - FIRST LOOK! Cheryl Cole

    Cut to the next scene and Cheryl’s playing ballerina, pirouetting around a moody forest with a muscley dance partner in tow, in a flowing, fairy tale dress.

    Cheryl Cole - FIRST LOOK! Cheryl Cole

    Mrs C also dons a scene-stealing red flamenco dress and flowing white gown before the song is out, heading up a team of dancers to a backdrop of moody skies.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The arty video – shot just three weeks ago, during her trip to LA – was overseen by director-to-the-stars Sophie Muller, who has worked with Beyonce, Gwen Stefani in the past.

    Cheryl Cole - FIRST LOOK! Cheryl Cole

    ‘Cheryl is naturally athletic and has a dancer background so she found the shoot really enjoyable,’ a source told the Mirror of Mrs C’s latest video.

    'Sophie is a huge name stateside and has worked with artists including Gwen Stefani and Beyonce, so the whole production is extremely slick. Cheryl looks incredible in it.'

    WATCH Cheryl’s Promise This video…

    Promise This is the first single from Cheryl’s upcoming album, Messy Little Raindrops.

    Her second single - titled The Flood, and described by X Factor magazine as 'an enormo-ballad ...a massive, strong-laden, Christmassy tear-jerker about wreckage, drowning and natural disaster love' – will hit stores later this year.

    What are your thoughts on Cheryl’s Promise This video? Let us know in the comments box below.

    CHERYL COLE HAIR PICTURES

    SEE CHERYL’S STYE HISTORY HERE!

    MORE CELEBRITY NEWS

    Eleanor Young
    Social Links Navigation
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.