Cheryl Cole takes to Twitter to share her fury over the high-street store's controversial plans to launch celebrity weight scales instore.
Cheryl Cole has urged one of the high-street’s biggest retailers to halt controversial plans to launch ‘celebrity weight scales’, after her name was included in a promotional campaign.
The former Girls Aloud star has taken to Twitter to respond to Superdrug’s reported launch, sharing her ‘shock’ with over four million followers.
News surfaced yesterday that the beauty retailer planned to trial a new set of in-store scales, which would allow customers to compare their weight to a batch of famous stars.
Posting a screenshot of an article listing her name and weight alongside that of Kate Middleton, Beyoncé and Ellie Goulding, Cheryl wrote simply: ‘Shocked!!’
‘Pls do not include me on your scale. Girls should be worried about the number on their exam page not a weight scale ffs (sic)’, she added.
Superdrug has since spoken out about the worrying new idea, to say the intention was always ‘to create debate and encourage people to ask for advice if they need it’.
‘We’ve been listening to your comments and feedback throughout the day and are committed to helping people get healthier, and supporting those who want to lose, maintain or put on weight in a healthy and responsible way,’ an official statement read.
Confirming that the ‘celebrity weight scales’ wouldn’t making it into stores after the backlash, Superdrug adds: ‘We created a prototype set of celebrity scales to move the conversation oat from weight being perceived as a number, and we want to recognise that everyone is different.
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‘However, we’ve listened careful to all our customers’ comments and can assure them that the prototype celebrity scales will not be trialled in our stores.’