Words by Olivia Edwardes
Céline Dion, everyone’s favourite diva, has been named the newest L’Oréal Paris spokesperson and we are all for it.
The five-time Grammy award winner joins the impressive, and not to mention diverse, line up of brand ambassadors that L’Oréal Paris have always advocated. In comparison to other well-known household brands, L’Oréal Paris have always championed the use of older women in their campaigns; Jane Fonda, Helen Mirren, Julianne Moore to name a few, and Dion joins the roll call at the age of 51.
L’Oréal Global Brand President, Pierre-Emmanuel Angelogiou, explains why Dion is the perfect fit: ‘Signing Céline Dion as the newest member of the L’Oréal Paris family builds our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth – following her heart to achieve success, challenge stereotypes and trail-blaze the path for so many other women – and fully embodies our brand mission of “Because I’m Worth it.”‘
Dion, who famously does her own make-up for appearances, has been using the brand for years, ‘I really see L’Oréal Paris beyond beauty products, beyond colours, beyond care. You feel confident, whatever your achievement is. You feel feminine and empowered, expressing your inner strength. All of this means we are worth it. We need to give ourselves the credit we deserve.’
Her L’Oréal Paris partnership comes as she concludes her hit Las Vegas show, where she has been performing for eight years. ‘When you think I’m done, I’m just starting,’ Dion said in an interview with L’Oréal. ‘I’ve never felt so beautiful, strong, and I feel that the best is yet to come. Today is the beginning of the rest of my life and I don’t want to go back in time, I am going forward.’
You can catch Dion’s first TV advert on 22nd April, when it premieres worldwide. She kicks off this next chapter as the face of Excellence Hair Colour.