The British supe is the new poster girl for the Paris-based haircare brand
Kate Moss has continued her bumper start to 2013 by bagging yet another ad campaign, as the face of Kérastase’s debut hair styling range.
Although the full campaign won’t appear until May, the haircare brand has released a behind-the-scenes video of the advertising shoot so we can get a glimpse of the supe in her new ambassador role.
The ‘K Manifesto’ video begins with a teasing 30 second intro as to the identity of the new poster girl, before all is revealed. The clip then goes on to show Kate having her hair styled into voluminous waves by studio hairdresser and Kérastase artistic diretor, Luigi Murenu, and his team.