Japan launches £8,440 luxury face cream

A Japanese cosmetics firm is taking skin care to another level with the launch of a limited edition face cream that's more expensive than gold

Beauty giant Shiseido are launching what is believed to be the most expensive face cream ever made - and they're only producing three jars.

'La Creme', which will cost £8,440 and come in a jar made of crystal and platinum, has been created to mark the 30th anniversary of the company's most luxurious beauty product line, Cle de Peau Beaute.

Actress Amanda Seyfried unveiled the cream, which at £169 per gram is more expensive than gold, and will be released on 21 September.

Shiseido will accept orders for the three products at its main store in Tokyo from 30th August. If there are more than three orders a draw will be held.

'We hope it will appeal to our loyal customers and people who are interested in gorgeous brands.' Shiseido is Japan's largest cosmetics company with annual global sales of around £5.13 billion.

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