You can buy Holly Willoughby's exact lipstick from this week's Dancing On Ice

The lipstick brand actually released it early due to high public demand...

From the editors of LOOK

Forget the Kate Middleton effect, because this weekend it was all about the Holly Willoughby when it came to breaking the internet.

After wearing a new shade of Ciaté London’s Glitter Flip lipstick for disco week on ITV's Dancing On Ice, Ms Willoughby caused a huge surge in Glitter Flip shoppers – traffic to the product page went up by a whopping 3,000% (three of these sell every minute, so we already knew they were insanely popular).

Holly’s make-up artist Patsy O’Neill shared a breakdown of the presenter’s Saturday night look on Instagram, and while the new shade wasn’t due out until the 30th January, Ciaté released it early for those fans eager to copy the look.

This doesn’t come as too much of a surprise to us, really, as Holly Willoughby’s This Morning outfits are often obsessed over by internet users far and wide; from this £130 high street dress to her foolproof secret to the perfect Instagram picture, the woman is a modern style icon.

Naturally, the exact shade 'Undressed' has sold out for the time being (see? Holly Willoughby effect), but you can sign up to be notified when glitter make-up stocks, err, restock on Ciaté’s website.

If you didn’t already think glitter lips were going to be huge for 2018, there’s no denying it now…

Let us know if you’ll be trying a Glitter Flip by tweeting us at @marieclaireuk.