You can buy Holly Willoughby's exact lipstick from this week's Dancing On Ice

The lipstick brand actually released it early due to high public demand...

(Image credit: Ken McKay/ITV/REX/Shutterstock)

The lipstick brand actually released it early due to high public demand...

From the editors of LOOK

Forget the Kate Middleton effect, because this weekend it was all about the Holly Willoughby when it came to breaking the internet.

After wearing a new shade of Ciaté London’s Glitter Flip lipstick for disco week on ITV's Dancing On Ice, Ms Willoughby caused a huge surge in Glitter Flip shoppers – traffic to the product page went up by a whopping 3,000% (three of these sell every minute, so we already knew they were insanely popular).

Holly’s make-up artist Patsy O’Neill shared a breakdown of the presenter’s Saturday night look on Instagram, and while the new shade wasn’t due out until the 30th January, Ciaté released it early for those fans eager to copy the look.

A photo posted by on

This doesn’t come as too much of a surprise to us, really, as Holly Willoughby’s This Morning outfits are often obsessed over by internet users far and wide; from this £130 high street dress to her foolproof secret to the perfect Instagram picture, the woman is a modern style icon.

Naturally, the exact shade 'Undressed' has sold out for the time being (see? Holly Willoughby effect), but you can sign up to be notified when glitter make-up stocks, err, restock on Ciaté’s website.

If you didn’t already think glitter lips were going to be huge for 2018, there’s no denying it now…

Let us know if you’ll be trying a Glitter Flip by tweeting us at @marieclaireuk.

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.