Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty

    Beauty Addicts, You're Going To LOVE This New Beauty Site

    Finding the right foundation for your skin can be a beauty nightmare, but this new beauty site has got your back...

    By Marie Claire
    Published 1 October 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Finding the right foundation for your skin can be a beauty nightmare, but this new beauty site has got your back...

    We all know it to be true, good make-up is built on the perfect (flawless) base.

    But finding a foundation to achieve this can be a little difficult, just the thought of browsing endless beauty aisles and counters is enough to put anyone off.

    Then you have think about what type of finish you’re after, will you go for a matte texture to beat the shine or are you after dewy glow?

    And what about coverage? Are you a sheer kind of girl or do you prefer to layer up when it comes to foundation?

    You may like
    • Rare Beauty True to Myself Matte Foundation I Tried Rare Beauty's New Matte Foundation in the Heat and Now I'm Questioning Everything I Know About Base
    • Best foundation balms If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
    • foundation sticks I Tested the Most-Hyped Foundation Sticks on the Market—Now Liquid Foundation Feels Like a Chore

    Let’s not even mention all the different types, first there came liquid, swiftly followed by the mousses, the mineral powders and now they even come in cushions.

    And who could forget (though we do try) about the dilemma of matching one to your skin colour.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Just when you thought you’d found the one for you, it turns out they don’t have a colour that suits your skin tone.

    Hello foundation tide-marks…

    But before you give up the hunt for the perfect base, you might want to check out this new beauty site Powder.

    What to read next
    • Beauty Digest The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
    • a selection of trinny london products As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used
    • Precision makeup My Makeup Looks Professionally Done When I Use These Tiny, Precision Beauty Products

    It’s an edit of the absolute best of skincare and make-up out there, built to provide you with fast and personalised beauty recommendations based on your beauty wants, needs & budget.

    All you have to do is join up (it's free) and answer a few quick questions about your beauty self and you’ll instantly be matched with the foundation you’ve been waiting for.

    But it doesn’t stop there; you can also find your perfect cleanser, moisturiser, eye-cream, serum, mascara and concealer (with even more to come, we can’t wait for red lipstick to be added to the line-up)

    Plus, each recommendation comes with expert tips and tricks to help you get the most out of the product.

    Here’s to never having to walk miles of beauty aisles and leaving empty handed again.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Rare Beauty True to Myself Matte Foundation
    Make Up I Tried Rare Beauty's New Matte Foundation in the Heat and Now I'm Questioning Everything I Know About Base
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
     
     
    foundation sticks
    Make Up I Tested the Most-Hyped Foundation Sticks on the Market—Now Liquid Foundation Feels Like a Chore
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Latest in Beauty
    The Beauty Digest
    Beauty The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
     
     
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.