Deciem founder Brandon Truaxe has died aged 40

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  • All of the brand's stores, offices and factories were closed on Monday in honour of his death

    It has been announced that Brandon Truaxe, founder of Deciem, has sadly died at 40 years old. His cause of death has not been confirmed.

    According to Vox, the company’s acting CEO Nicola Kilmer sent the below email to all staff confirming the news:

    ‘I can’t believe I am typing these words. Brandon has passed away over the weekend,’ she wrote. ‘Heartbroken doesn’t come close to how I, and how I know many of you will be feeling.

    ‘All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder.

    ‘We are all in disbelief and shock but I will be in touch again very soon. I love you all incredibly much, as did he.’

    Deciem, also known as ‘The Abnormal Beauty Company’, is the parent company of a number of brands including The Ordinary, Hylamide and The Chemistry Brand.

    Truaxe was removed as the company’s CEO by a judge in October last year.

    Our thoughts are with Brandon’s friends and loved ones and everyone at Deciem at this sad time.

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