Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty

    The most bonkers beauty trends to know about from the stars of Instagram and Youtube

    Social media is thriving with these out-there beauty trends - but could you, would you, SHOULD you?

    Natalie Lukaitis's avatar
    By Natalie Lukaitis
    Published 13 July 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Crazy-beauty-trends.jpg
    Crazy-beauty-trends.jpg
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Social media is thriving with these out-there beauty trends - but could you, would you, SHOULD you?

    Beauty trends fuelled by social media are coming at us thick and fast, so we've rounded up the most bat-poop-crazy ones to help you find some beauty inspiration, a little out of the box this summer.

    Polish Mountain

    Back in June, nail artist Cristine posted a video to her YouTube channel titled "100+ Coats of Nail Polish" with the hashtag #polishmountain. Since then, it's been viewed by over 13 million people and Polish Mountain has officially become a thing. Practical? Probably not. Fun? Errr... yeah! 

    Thermal Highlighting

    You may like
    • Autumn Nail Trends 2026 From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    • The Beauty Digest The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    • The Beauty Digest: New Products to Know The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See

    http://storify.com/nlukaitis/thermal-highlighting

    It's no secret that highlighting your face is having a moment, but we never thought there'd be a trend for creating a look you'd only see if you were looking through night vision goggles. But there is, and it's called Thermal Highlighting. 

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    To be fair, it looks hot.

    Stencil Art Hair

    http://storify.com/nlukaitis/hair-stencilling

    What to read next
    • Tanmaxxing trend ‘Tanmaxxing’ is Proof That Gen Z is Getting Burnt By Viral Beauty Trends
    • No mascara trend, bare lashes I've Been a Mascara Addict for Two Decades—Apparently That's No Longer "Cool"
    • New Beauty Products: The Beauty Digest The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs

    This might actually be the prettiest hair colour trend we've ever seen and has the advantage of being easily washed out. So yeah, we might give this one a try. 

    Bubble eyeliner

    http://storify.com/nlukaitis/bubble-eyeliner

    If you’ve never quite mastered the perfect cat-eye flick of eyeliner, this trend will be right up your alley. 

    Makeup artist and beauty YouTuber, Jenny Gonzalez, is paving the way with her tutorial online where she cleverly uses a circular eyeliner lid as a template for the perfect bubble.

    Glitter tears

    http://storify.com/nlukaitis/glitter-tears

    It’s a look that has graced the Burberry catwalk, the face of Suki Waterhouse and Elle Fanning and is quickly becoming one of the most hash tagged beauty trends on Instagram ever. 

    Owning a unicorn is impossible, but at least you can still cry glitter. 

    Sand art hair 

    http://storify.com/nlukaitis/sand-art-hair

    If you were a 90s kid, you’d recall filling glass bottles with layers of coloured sand to create some psychedelic gift - normally saved for Mother’s Day. This trend takes that premise and applies it your hair, using a paintbrush to coat your strands with every shade on the colourwheel, instead of traditional root to tip ombre.

    In short: Yeah baby, yeah!

    Bubble nails 

    http://storify.com/nlukaitis/bubble-nails

    This trend is crazy AF! You start with a ball of acrylic in the middle of the nail to create a hump and then thin out the edges to get a killer curve. Not sure we'll be attempting this one TBH, but each to their own. 

    Rainbow freckles

    http://storify.com/nlukaitis/rainbow-freckles

    As if freckles weren’t cute enough, vlogger Dominique of Batalash Beauty went and made them the beauty equivalent of Boo the dog. Using a mix of coloured lip liners, ladies (and gents) went crazy for this trend, with effects ranging from super sweet to down right fierce. A music festival essential? We think so. 

    Glitter roots

    http://storify.com/nlukaitis/glitter-roots

    Perhaps one of the most genius ways of covering your roots, this trend caused a flurry of girls to ditch their local hair salon and hit up hobby craft. Step one, spray your roots with hair spray. Step two, sprinkle glitter on top. Does it get an easier?

    Clown contouring

    http://storify.com/nlukaitis/clown-contouring

    You may have seen people drawing poo emojis on their forehead and thought, WT actual F (a completely normal reaction). Thing is, it’s supposedly a great way to contour, if you’re into that kind of thing. YouTuber BellaDeLune shot to fame after posting her online tutorial, strategically placing colour correctors, brighteners and dark contours until she resembled a clown. Hence the name. 

    Multi colour correcting 

    http://storify.com/nlukaitis/multi-colour-correct

    Much like the aforementioned, this entails using colour correcting creams and liquids to perk up your face, define your contours and even out your skin tone. This started with YouTubers TianaCosmtics and Nicol Concilio who collaborated on a tutorial using NYX Colour Correcting Concealer and ended with both looking noticeably more spritely. 

    Natalie Lukaitis
    Natalie Lukaitis
    Social Links Navigation
    Read more
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    The Beauty Digest
    Beauty The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
     
     
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Tanmaxxing trend
    Skincare ‘Tanmaxxing’ is Proof That Gen Z is Getting Burnt By Viral Beauty Trends
     
     
    Latest in Beauty
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
     
     
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
     
     
    Latest in News
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.