Transform Curly Locks Into Silky Straight Tresses With Aveda’s New Styling Hero…

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  • Meet Aveda Smooth Infusion TM Naturally Straight, your hair’s new BF (best friend).

    This is a Marie Claire Advertorial

    Meet Aveda Smooth Infusion™ Naturally Straight, your hair’s new BF (best friend). This genius styling crème gives you straight hair day after day minus the frizz and without the need for harsh treatments.

    Naturally Straight invisibly clings to the hair and progressively loosens curls, so the more you use it the greater the effect. In turn, styling is easier and it takes less time to achieve your perfect sleek finish. It has certified-organic Cassava Root which helps to act as a humidity barrier to fend off frizz and hold your straight style in place.

    What’s more, you decide how long to stay straight. Your natural texture is only ever three washes away. The formula works on the outside of the hair strand only, so it’s safe for colour-treated hair. So yes, you really can switch back and forth as your style and mood dictate, without worrying about damage. Sounds like the kind of friend we need to know!

    Whether you fear the frizz or dream of smooth, straight locks, find out how YOU can get your dream hair with Aveda and Marie Claire.

    Check out for even more info.

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