All you ever needed to know about hyaluronic acid

Discover the skin saviour the beauty experts are all over

This is a Marie Claire Advertorial

Meet the multi-tasker that is hyaluronic acid. It’s the name on everyone’s lips and if you’re not using it on your skin yet, you soon will be.

The low-down A naturally occurring sugar found in the human body, what’s amazing about hyaluronic acid is that each molecule can hold up to 1,000 times its weight in water! In skin, hyaluronic acid binds with collagen and elastin to provide elasticity and volume – resulting in a plumper appearance. And although our natural hyaluronic acid degenerates quickly, our body regularly makes more of it.

So far so good… Trouble is, from our twenties, this process starts to slow down and by the time we reach our mid-forties the production of hyaluronic acid has decreased significantly, leading to facial lines and wrinkles.

The fix Smothering your skin in topical hyaluronic acid serums, creams and lotions can only tackle so much – unfortunately they only work to lightly smooth and hydrate fine lines, rather than penetrating to the deeper layers of the skin.

What you need for long-lasting results is Juvéderm – a hyaluronic-based range of fillers that can subtly revitalise your face in less than an hour with a professionally qualified aesthetic practitioner. Injected in tiny amounts exactly where you need a bit of extra volume, Juvéderm works like the natural hyaluronic acid does in your body – gently plumping skin, smoothing lines and wrinkles.

The range of Juvéderm fillers has different types designed for different areas of the face, disguising dark circles or giving your lips a gentle volumising boost – and results can last approximately up to 18-24 months, depending on the product used. Every woman deserves to look the very best she can for her age, and with Juvéderm you can too.

To find out more and locate a practitioner near you, go to locator.juvederm.co.uk

Date of preparation May 2016 (UK/0281/2016b)