Promotional feature with TONI&GUY Products
Because #HairFirstFashion is about to up your beach game...
However you like to style your hair, whether that's smooth and sleek or bouncy and volumised, locks you feel happy with are the perfect starting point for every great look. That's why we’re totally on board with the latest #HairFirstFashion campaign from TONI&GUY. It's super-easy – just create your hair look first, before choosing your outfit. Better still, pick beach-friendly styles that don't even need heated appliances to look amazing.
To give us hairspiration that works – not only on the catwalks but also on our own summer hols – we asked TONI&GUY's Products Brand Ambassador Indira Schauwecker, for her three top hair hacks, and to explain what #HairFirstFashion means to her.
‘It’s about helping us channel our inner edge and personality,’ she told us. ‘Our hair is our main accessory, and it’s something that we can have fun with. Something we can experiment with and style up to create a different look every day.’
We couldn't agree more. For loads of inspo check out hair first fashion looks from TONI&GUY.
And here are Indira's suggestions for how to #BeatHairBoredom and look sensational this summer without using ANY heated appliances…
Hair hack #1: Spanish sleek Tie long hair into a knot at the nape of the neck – or keep short hair slicked back behind the ears – for a strong, simple summer statement. Apply a little TONI&GUY Heat Protection Mist to keep hair in place. An understated headscarf would work well with this fresh, bold style.
Hair hack #2: Mermaid waves To create sexy beach waves, spritz TONI&GUY Sea Salt Texturising Spray through towel-dried hair. This go-to product will leave your hair with tantalising texture whether you’re stepping out of the shower, the sea or the pool. Use it before heading out for the evening in a floaty dress (preferably in aquamarine) and sparkly heels.
Hair hack #3: Top-notch knot Ideal for in-flight slouching and pool-side lounging, this loose bun is so easy to create. Use TONI&GUY Volume Plumping Mousse when hair is damp, then simply twist up your hair and secure it with either bobby pins or a hairband (which should remain invisible under a few gently tousled strands). Plus, once your hair is dry, you'll have loose natural curls without having to use heat!