80 per cent of women buy new outfits for Saturday night
It seems our obsession with social media may have gone too far after a survey revealed a staggering 80 per cent of women buy new Saturday night party outfits over fears of being ‘Facebook tagged’ in the same clothes more than once.
According to research by fashion company AX Paris, 72 per cent of women will wear a dress only once, and a third would go so far as to cancel a night out if they felt they had nothing to wear.
The increasing presence of social media in our lives, including more photo-sharing platforms, has even led to women placing the number of ‘likes’ they get from friends as being of greater importance than a compliment from their partner.
Women from Liverpool were revealed to be the most concious of this, with 62 per cent saying they will order their next Saturday night outfit by Tuesday at the very latest.
Bristolian women were the most laid-back, with 81 per cent of outfits ordered for Saturday night made the day before for next day delivery.
Monica Mistry, marketing manager for AX Paris, said: ‘A high proportion of our customers are girls looking for the perfect Saturday night outfit, who want to look fashion forward and fresh in the photos that are shared across the many social media platforms.
‘Everything we do nowadays is documented online and in the same way celebrities we admire wouldn’t be papped in the same outfit twice, it seems neither would our customers.
‘We were also interested in the buying behavior of our customers regionally and the report does confirm certain stereotypes, such as Liverpool ladies taking an exceptional level of care and planning their Saturday night look as early as the Monday before.’
Do you panic about being tagged in the same outfit more than once, or are you happier using accessories to breathe new life into already-worn clothes? Let us know in the comments below.