30 hours to find the perfect LBD
Shopping can't be rushed according to a new survey which suggests it takes a woman five days to find the right little black dress

Shopping can't be rushed according to a new survey which suggests it takes a woman five days to find the right little black dress
Women love to shop - but five days to find a dress? That's how long it takes to track down the perfect little black dress.
Patience, perseverance and 30 hours of shopping are necessary in the hunt for the right LBD, according to a survey by laundry specialists Dr Beckmann.
Ironically, however, once we have found it we only ever wear it twice.
Despite being a must-have item for eight out of 10 women, we worry about being seen in the same outfit twice or losing that 'special feeling' if worn too much.
According to the survey of 2,000 women, two thirds buy their first LBD between the ages of 18 and 24 and hold on to it for up to 11 years waiting for a suitable occasion to show it off.
Women in the UK spend an average of £125 on their dress with 44 per cent saying spending triples with the cost of accessories.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
'The little black dress is a well-established fashion icon,' says Susan Fermor, from Dr Beckmann.
'For many women just owning a little black dress and knowing it is there to be called upon if it is required is enough to justify the expense.'
-
Kate Middleton’s work-hard winter coat is bespoke, but I’ve found some lookalikes
The Princess of Wales has been wearing this Blaze Milano coat on repeat—here’s where to find similar styles
By Mischa Anouk Smith
-
Single this Valentine's Day? Here's what to wear
Embrace the art of self love
By Hayley Hasselhoff
-
Names To Know: The emerging designers to watch out for this fashion month
Your fashion month cheat sheet
By Imogen Clark