Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Why you should think twice about dating someone who uses a selfie as their profile picture

    And no, it has nothing to do with narcissism, vanity, or whether-or-not-they-insist-upon-using-the-flash-in-the-bathroom-mirror

    By Marie Claire
    Published 7 September 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    And no, it has nothing to do with narcissism, vanity, or whether-or-not-they-insist-upon-using-the-flash-in-the-bathroom-mirror

    You've been flicking through Tinder so much that your thumb has started to hurt, when you spot a guy grinning at the camera, arm outstretched. You pause - sure, he's taking a selfie, but everyone's done that. And you're done with dating 'cool' guys anyway. At least this one looks, well, normal.

    But new research reckons you should stop right there. Because a company responsible for protecting the UK’s top dating sites from romance scammers has discovered a dramatic increase in the number of selfies used on fake profiles.

    Working behind the scenes for most of the main online dating sites, every month Scamalytics identifies over a quarter of a million fake profiles and prevents romance scammers from accessing the dating sites in its network. Once a scammer is identified (either by their IP address, email address, or from the content of their profile), the data is shared between all the dating sites in the Scamalytics network. The software prevents these fake profiles from ever appearing on any of the dating sites, and therefore stops scammers from being able to contact daters.

    In the process of stopping the scammers from accessing their network of sites, Scamalytics have created a library of fake profiles. This ever-growing library is then used to identify other fake profiles, which have been created using the same details.

    You may like
    • AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    • Dangers of sharing photos of children online I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”

    But in the course of all that research, the company has now noticed a growing number of selfies appearing in fake dating profiles. In the last year, over 65% of the fake profiles identified by Scamalytics have used selfies.

    Charly Lester, a dating industry expert and founder of the UK Dating Awards, believes that this rise in self-taken photos is because people see selfies and automatically assume that they are genuine. “While it is obviously hard to ‘fake’ a selfie, it is increasingly easy to steal selfies from social media. Twitter and Instagram are full of selfies of celebrities and normal people, which can be very easily copied, and then added to fake profiles.”

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    “It’s really important, if you are online dating, that you are aware that people might not be who they say they are. Even if someone has multiple selfies on their profile, all of the same person, the photos could have been stolen from someone else’s Twitter or Instagram. And if you are someone who uses social media a lot, be careful what you post online, and who has access to it. “

    Scamalytics offer the following advice to individuals worried someone online may not be who he or she says you are.

    1) Use Google images to check if their photo has been taken from someone else’s social media.

    What to read next
    • A woman stretching, dry brushing, and taking supplements at home Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
    • Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights Why Are We Still Glamourising Emotionally Unavailable Men?
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age

    2) Carefully check their online dating profile to make sure any physical descriptions on the profile match the photos.

    3) Ask conversational questions which require local knowledge. If someone has a story to explain why they can’t answer facts about local bars, restaurants or sports teams, be careful.

    4) Put sections of the dating profile into quotes and search for it on Google. Scammers often use the same sentences in fake profiles.

    5) Apply caution if someone tries to get you onto a different messaging service quickly. Scammers will try to move the chat away from the dating site, where the conversation can be monitored.

    6) Be wary if someone says they're an engineer, oil worker or in the military, and uses this as excuse why they can’t meet up in person.

    7) Never give money to anyone you meet online, no matter how convincing they seem.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI
    Life I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    Dangers of sharing photos of children online
    Life I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
     
     
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Michelle Obama Liffner bag
    Fashion Michelle Obama Just Wore the Sophisticated Bag Brand Every Fashion Insider is Obsessed With
    Poppy Wang
    Fashion 5 Experts Explain the Nuances of the ‘Mandarin Jacket’ Trend
     
     
    Erborian Triple Care BB Milk
    Skincare I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution
    Freelance Health Writer Ellie-Mae Hammond trying the science-backed art of visualising a better future: Her journals
    Wellbeing I Tried the Science-Backed Art of Imagining a Better Future—What Happened to My Motivation, Confidence and Goals
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.