Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    Have you got early-onset nostalgia?

    If you find playing Pokémon Go, mainlining Craig David and binge-watching Sex And The City intensely comforting, it’s hardly surprising in this uncertain world. But can it go too far? And how can you turn pining for the past into a positive experience?

    By Corinne Redfern
    Published 15 January 2017 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Sex and The City tutu
    (Image credit: Rex)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If you find playing Pokémon Go, mainlining Craig David and binge-watching Sex And The City intensely comforting, it’s hardly surprising in this uncertain world. But can it go too far? And how can you turn pining for the past into a positive experience?

    Sex and the city

    Finding comfort in Carrie and co? You've got a classic case of early-onset nostalgia…
    (Image credit: Rex)

    Most of us would admit to being somewhat floored by recent events – Brexit, Trump, a background of doom caused by war and relentless change fuelled by the Internet. Every day there is something new and often frightening to digest. So how are we dealing with it? Well, for therapist Beth McKenzy, 35, the answer has been to take a break from the present day. By the time her wife, Sarah*, comes home from work at 8pm, Beth is invariably wrapped in a blanket, dog-eared JK Rowling in hand. Together, the couple cooks against a soundtrack of Radio 4. Potatoes, carrots, chicken – cosy, safe, familiar foods.

    ‘I just needed to retreat from the present day for a little while,’ says Beth. ‘Last year threw me off course, and I still feel completely disillusioned with society. I guess I’m in mourning for simpler times.’ Brexit may have been the trigger, she adds, but the US election was the bullet that tore through her faith in humanity. On 10 November, Beth sought solace in a copy of The Famous Five. Now she’s working her way through Harry Potter And The Chamber Of Secrets.

    If last year taught Beth (and the rest of us) anything, it’s that a) just when you thought the worst had happened, the world can still surprise you, and b) when it comes to dealing with the consequences of unhappy events, it’s often much easier to look to the past than face the future. Horror at the news of Syria or sadness over David Bowie’s death can be softened, we’ve learned, by Craig David’s comeback and an impending reboot of Disney’s Beauty And The Beast.

    How we fell in love with the past Nostalgia’s influence is clear. Less than a month after the EU referendum on 23 June, Pokémon Go was downloaded by 13 per cent of the UK adult population. When blogger Hannah Gale, 27, wrote a listicle entitled, ‘42 Things All Noughties Teenagers Will Remember’ it got over 3 million views (more than twice her average number). Faced with newsfeeds of political crises, global disasters and a sense of impending catastrophe (house sharing at aged 95, anyone?), we’re throwing back to last Thursday in a millennial trend that’s been dubbed ‘early-onset nostalgia’.

    You may like
    • A woman running into the sunset on the beach "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    • A beach, flowers in a meadow, and a pink and blue sunset Everyone’s Trying Dopamine Menus—A Psychologist Weighs In on Whether They Actually Make You Happier
    • Lexi Minetree in Elle, the Legally Blonde prequel Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence

    ‘People typically feel nostalgic when they experience disruption or setbacks,’ explains Dr R Tim Wildschut, associate professor of psychology at the University of Southampton. Perhaps this is why so many people voted for Brexit, and Trump’s continued rhetoric about taking his country back to the simpler times before large-scale globalisation resonated with millions. Maybe it tapped into our sense that things were somehow better in the past.

    ‘Nostalgia is an emotion that affects every generation,’ confirms Dr Wildschut. ‘But young people are particularly susceptible to it now, because socially we’re going through a period of huge political and economic change that they’ve probably never experienced before.’ Still, he’s not concerned – while historically nostalgia was seen as a sign of mental illness, research now consistently reaffirms its positive influence. ‘Reminiscing about days gone by has been proven to lower stress levels in times of crisis,’ he adds. ‘One of our studies even revealed that nostalgia can elevate your body temperature during winter.’

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    equal-pay-landscape

    A healthy dose of nostalgia can help to action social and political change - just look back at the Made In Dagenham gals

    Harness the power of nostalgia So looking back, it seems, isn’t all bad if it’s used to propel us forward. ‘Nostalgia is the one emotion that helps us to transition from a period of fear to one of action,’ says Dr Wildschut. By focusing on better times, you can find the strength to withstand the challenges ahead.’ Yes, your memories are probably rose-tinted, he adds, but accuracy isn’t important. ‘What’s key is that you extract something from the past to help you move on.’

    For Bryony Kimmings, a 35-year-old politically-inspired performance artist focused on using creativity as a means of inspiring social change, progression is crucial. ‘I do understand the temptation to reminisce, but if that just means talking about how much better things were a year ago, we’re not achieving anything,’ she says. ‘We need to act on the lessons we’ve learned from the past.’

    What to read next
    • Women sharing a plate of tiramisu "Little Treat Culture" Is Being Hailed As the Perfect Antidote to Over-Optimisation—So I Tried It for a Month
    • A woman scrolling on her phone, working on her laptop on the floor 7 Avoidable Everyday Habits That Could Be Draining Your Energy Without You Realising
    • Health freelancer Ashleigh embracing low-stimulation moments—camping, going off grid, and trail running in the countryside. I've Been Stacking My Week With Low-Stimulation Moments—and It's Made Me Happier, Calmer, and More Productive

    Get inspired If history has taught us anything, it’s that a politically uncertain future can actually bring greater opportunities to make an impact. It’s an invitation to imagine a bigger and better society, then discover new ways to realise it – be that by joining a political party, participating in a protest or just picking up a paintbrush. ‘Art – theatre, music, fashion and everything in between – is always more powerful when it stems from a struggle,’ adds Bryony. ‘Just look at Sam Cooke’s 1964 anthem for equal rights, A Change Is Gonna Come. When times are tough, it’s always up to artists to decipher and articulate the world’s troubles.’

    The post-electoral social media backlash doesn’t have to mean ditching all things digital, though. While Beth has cut back on tweeting, Bryony is keen to point out that technology can still be an incredible catalyst for change – just as long as we stop mistaking Facebook posts for political acts. ‘I feel like the power of video is often being underestimated,’ says Bryony. ‘Online streaming sites such as Netflix can reach some of the most diverse audiences out there and give us access to documentaries way outside the perimeters of our own experiences.’

    Producer and social activist Catrin Cooper, 32, feels so strongly about this that she’s already working on producing her own video series of ‘activist Ted Talks’. ‘So much is riding on our response to the current political climate,’ she says. ‘I had to be proactive.’ When I suggest this to Beth, she agrees. ‘I do believe that individuals can make a difference, but sometimes, when life gets a bit much, there are a lot of positive messages to take from Harry Potter. After all, if you can overcome Voldemort, you can overcome anything.’

    Emma-Watson-Harry-Potter-giphy

    Harry Potter: everyone's feel-good fix

    5 ways to stop living in the past

    We asked Alla Davies, psychologist and Harley Street psychotherapist, for her top tips

    1. Accept your limits Instead of panicking about the future, take a deep breath and realise that there are some things you can’t change. Otherwise, you’ll feel so overwhelmed that you’ll forget about the smaller issues you do have influence over.

    2. Train yourself to think differently Grab a piece of paper and illustrate the world you want to see – and the goals you need to achieve in order to get it. This process allows your brain to begin to think differently.

    3. Create a positive social environment We are the people we surround ourselves with – and our social context is our support mechanism. Seek out those who care about the same issues as you. Together, you’ll feel strong and optimistic.

    4. Make forward-thinking a habit If you’ve been running away from the present day for a while, regularity is key to successful change. Rather than forcing yourself to talk to new people all the time, start a conversation with a stranger every Monday.

    5. Express yourself freely One reason people reminisce about the past is because they believe they were less constrained during their youth. Stop worrying about others’ opinions and do one thing every week that makes you feel good.

    Corinne Redfern
    Social Links Navigation
    Read more
    A woman running into the sunset on the beach
    Wellbeing "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    A beach, flowers in a meadow, and a pink and blue sunset
    Wellbeing Everyone’s Trying Dopamine Menus—A Psychologist Weighs In on Whether They Actually Make You Happier
     
     
    Lexi Minetree in Elle, the Legally Blonde prequel
    Culture Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence
    Women sharing a plate of tiramisu
    Wellbeing "Little Treat Culture" Is Being Hailed As the Perfect Antidote to Over-Optimisation—So I Tried It for a Month
     
     
    Latest in Life
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
    Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use.
    Life I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
     
     
    Latest in Features
    Aesthetics Safety
    Beauty "What Did She Expect?"—The Sexism and Classism Behind The UK’s Aesthetics Safety Crisis
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
     
     
    Expensive beauty products, luxury beauty
    Beauty The Expensive Products That Are Actually Worth It, According to Beauty Editors Who’ve Tried Thousands
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.