Style Your Home With Scandinavian Simplicity From Sainsbury’s New Copenhagen Collection

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  • Want to breathe new life and elegance into your home for a fresh New Year? You’ll want to check out Sainsbury’s New Copenhagen Collection...

    This is a Marie Claire Advertorial.
    What exactly is it about Scandinavian style that has us under its spell? Whether it’s fashion, food or interiors, we just can’t get enough of it.

    That’s why Sainsbury’s new Copenhagen homeware range has sent us into overdrive, tapping into our desire for Scandi living with simple, clean designs you’d expect to pay designer prices for in Nordic countries.

    Interested? You should be. With a mix of understated glassware, streamlined lighting, and cosy cushions and throws, the new Copenhagen collection has everything you need to create a coolly elegant, yet utterly snug home. It’s not all white and grey either – blues and mustard yellows lift the minimalist look and nod to the classic colourways of 50s and 60s Scandi textiles.

    Pattern plays its part, too. Whether on cushions or crockery, each one is inspired by the graphic, mid-century modern designs that have proven to be just as timeless as Scandi style. Our favourite buy from the collection? It’s got to be the genius white wall clock, but hurry, before it sells out!

    Whether you’re planning to give your living room a fresh look for the New Year or simply looking for smart ways to inject a little Scandi style into your home, you’ll be spoilt for choice with contemporary buys at Sainsbury’s.

    Looking for simple ways to accessorise? Turn your sofa into a focal point by piling on cushions and display rolled up wool throws in a wicker basket to create a lived-in, comfy retreat. Fill a vase with a bunch of tall, fresh flowers and before you know it, you’ll have created a clutter-free, Scandi-inspired oasis for quiet nights in.

    The new Copenhagen homeware range is available at selected Sainsbury’s stores from 4th January. To find your nearest store and explore the other collections, visit

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