The sex selfie stick lets you see inside your vagina as you orgasm. Why? Just... WHY?
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This new one, though, has certainly piqued the attention of the office. What do you get when you marry the love of selfies with erm, self-love? Well, Lovehoney has answered the question for us. Are you ready?
In this self(ie)-obsessed world it should come as no surprise that there is such a thing as a sex selfie stick. But, still... really? Did we really need it? It's not for everyone, however.
The Svakom Gaga Camera Vibrator costs £120 and lets you see what your orgasm looks like from the inside. Down to every last muscle spasm. Lovely.
And the features of this genital cam don't stop there. No. You can also upload the footage from your nether regions to all kinds of devices, including your computer or smartphone, so you can watch it back later. Popcorn at the ready.
And, it also could be one of the best sex toys for couples too with a special feature. it has FaceTime capabilities so your vagina can even FaceTime with, hopefully, your partner.
A spokesperson for Lovehoney, which is selling the device, said: 'It allows users to get to know their body in its entirety thanks to the remarkably clear footage this camera captures.
'Thanks to its FaceTime compatibility, sharing the view with your lover couldn’t be easier – whether you’re sat right next to each other or miles apart.'
Whether you think this is a good idea or one that should've never made it past the board room, it's certainly gotten lots of people talking.