Here’s why you shouldn’t buy wine at the weekend

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  • Weekend... without wine?

    If you’re buying wine at the weekend you’re making a terrible mistake, and it’s nothing to do with the fact the third glass might make you think you’re really good at karaoke, or even that we’re condoning weekend health kicks (in fact as we’ve mentioned before, red wine is definitely good for you.)

    Yep. If you’ve been heading to the shops on a Saturday afternoon to pick up a bottle of Prosecco, or popped into the offy to get a bottle of wine to take to a dinner party, you’re doing it wrong. Why? Apparently weekend wine shopping is more expensive.

    To be fair, the fact that it might cost you an extra couple of quid is a lot better than it being because wine is secretly worse for you on the weekend or something equally terrible. But still. According to Ibotta, a mobile shopping app analysed a massive 50 million shopping receipts, shops are going to hike the price of a bottle of wine over the weekend, given that we’re more likely to buy it then.

    So clearly the only sensible answer is to make sure that you’ve always got a bottle of Sauvignon in the fridge. Just to be frugal, obviously.

    If you the kind of mature adult who can pre-buy wine and keep it in the house without opening it ‘for a glass’ and then getting home at 4AM having lost one shoe, then Tuesday is apparently the best day to buy it. Booze shopping on a Tuesday can apparently save you around 6% which, added up over a life time of wine drinking, is a pretty decent saving.

    The research from Ibotta was carried out in the US, so we don’t one hundred percent know whether UK supermarkets are pulling the same tricks to make us part with our hard earned cash in exchange for a nice glass of Merlot. But it’s always better to be safe than sorry, so you should probably pick up a bottle on the way home tonight…

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