Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    Victoria's Secret is replacing angels with advocates

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 17 June 2021 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Victoria's Secret is making some big changes. After cancelling its show in 2019, it has now replaced its famous angel models with advocate and change-makers.

    The VS Collective is a group of accomplished women who share a common passion to drive positive change, and the initial line-up is pretty impressive.

    It includes Adut Akech - Refugee, Mental Wellness Supporter, Model, Priyanka Chopra Jonas - Actor, Producer, Entrepreneur, Megan Rapinoe - LGBTQIA+ Activist, Pay Equity Crusader, Professional Soccer Player and Paloma Elsesser - Body Advocate, Community Creator, Model, to name just a few.

    These founding members will initially share their stories in a podcast hosted by award-winning broadcaster Amanda de Cadenet.

    Of her new role, Priyanka said, 'A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong'.

    You may like
    • Female athletes crossing the finish line at a track and field event Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    • Eva Omaghomi After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress

    Valentina Sampaio, LGBTQIA+ Activist, Actor, Model and another of the founding members added, 'I believe in the power of The VS Collective and know that together, we can raise our vibration and catalyse positive change throughout the world. Being a trans woman often means facing closed doors to people’s hearts. As a powerful global platform, Victoria’s Secret is committed to opening these doors for trans women like me, by celebrating, uplifting and advocating for ALL women'.

    As well as the collective, the lingerie brand will launch The VS Global Fund for Women’s Cancers with longstanding partner, Pelotonia, which will fund innovative research projects aimed at progressing treatments and cures for women’s cancers and investing in the next generation of women scientists who represent the diverse population they serve.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Through the partnership, Victoria’s Secret will grant and award at least $5 million annually to examine and address racial and gender inequities.

    Penny Goldstone
    Penny Goldstone
    Social Links Navigation
    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

    Read more
    Female athletes crossing the finish line at a track and field event
    Fitness Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    Wardrobe NYC H&M
    Shopping The Wardrobe.NYC H&M Collaboration Has Arrived—I'd Recommend These 12 Pieces for Your Capsule Work Wardrobe
     
     
    Latest in Style
    The Second-Hand Survival Guide: How to Shop Smarter
    Fashion I’m a Sustainable Fashion Expert: My Top Tips for Avoiding Fakes When Shopping Pre-Loved Designer
    Mariko Kuo
    Shopping I’m a Corporate Lawyer, and This is How I'm Wearing these 3 Trouser Trends at Work
     
     
    NYFW ss27 outfits to wear now
    Fashion I Just Got Back From New York: These 6 Outfits Deserve a Spot in Your Autumn Rotation
    Michelle Obama Liffner bag
    Fashion Michelle Obama Just Wore the Sophisticated Bag Brand Every Fashion Insider is Obsessed With
     
     
    Latest in News
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.