Would you be surprised if I told you that we wear our clothes a massive 40% less than we did 10 years ago? And that 60% of us wouldn't have given our cast-offs a second chance if we couldn't sell them through a secondhand platform?
Whilst those stats sounds scary, there's something you can do about it, and Vestiaire Collective has a new video campaign to show you how.
The film, featuring fashion activists Aja Barber, Venetia LaManna and Dan Pontarlier and developed in collaboration with director Sophie Jones, is encouraging us all to join the platform’s ethos of fashion, sustainability, community and trust.
With clothing consumption set to rise by 63% by 2030, resale is the solution to wasteful consumption and to lowering our impact on the planet. For example, buying a second hand sweater on Vestiaire Collective reduces the impact on the environment by 81% vs buying that same item first hand.
The good news is more and more of us are embracing second had, whether that's buying or selling (in fact resale as a whole is predicted to increase by 15 to 20% in the next five years).
With this in mind and to encourage more consumers to join its current community of 10m Fashion Activists, for a limited time, Vestiaire will offer free commission for first deposits.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
Prince George, Princess Charlotte and Prince Louis have to miss an A-list event for a very relatable reason
By Jenny Proudfoot
Kate Middleton's Monica Vinader necklace is currently 30% off in the Cyber Monday sale
Snap it up before they sell out
By Penny Goldstone
Princess Kate's "image change" is reportedly down to her upcoming portrayal in The Crown
By Jenny Proudfoot