Words by Cristiana Frunza
In 2018 Pinko initiatied the Treedom campaign, a project which allows people to plant a tree with a simple click. The goal behind the project was to give birth to the PINKO forest in Kenya which includes fruit trees like mango, banana, African cherry, avocado and macadamia. The PINKO forest allows to feed and support the local community in the area.
The project was extended when two ethical fashion brands, PINKO and Stella Jean came together. Known for years, Stella Jean has always been in the creation of a more sustainable fashion model through constant and concrete work.
The #StellaJeanPINKOtreedom collaboration released a capsule collection of five t-shirts designed by the Italo-Haitian stylist and produced by PINKO with special attention to sustainability. They revolve around these key issues: sustainability, reforestation, multiculturalism and international cooperation.
We all know being eco-friendly and living consciously is a must nowadays, so why not join the cause? Each piece is made from organic cotton and printed with watercolours. To connect the people with the PINKO forrest the illustrations, embroideries and motifs are all inspired by the Masai culture in Kenya. This gives a feeling of belonging, changing and supporting.
The t-shirts will be available from April.