Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    Trend How To: Blanket Dressing

    As Burberry announces a poncho monogramming service, it's time to layer up and (warmly) embrace the biggest AW14 outerwear trend...

    By Caroline Leaper
    Published 28 August 2014 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    As Burberry announces a poncho monogramming service, it's time to layer up and (warmly) embrace the biggest AW14 outerwear trend...

    How many capes, coats, shawls and scarves can one woman wear at any given moment this winter? The sartorial challenge is on, as fashion's love affair with ultimate layering gets ready to snuggle the nation in a warm embrace for the new season.

    (Above: Burberry's AW14 runway show)

    Christopher Bailey kick-started the trend at Burberry when he swaddled every model (from Jourdan Dunn to Matilda Lowther) in swatches of water-coloured cashmere, strapped down and pulled together with a single leather waistband.

    (Above: Cara Delevingne, Rosie Huntington- Whiteley and Olivia Palermo wear Burberry's AW14 poncho)

    You may like
    • A woman wearing some of the trend-led wardrobe updates from the article 18 Trend-Led Items to Update Your Wardrobe with Minimal Effort—and Minimal Cost
    • SS27 TRENDS TO WEAR NOW Call Me Impatient, But I’m Wearing These Trends I Spotted at the Spring/Summer 27 Shows Already
    • Autumn/Winter 2026/27 Trends  Want to Know What to Wear Tomorrow? These are 7 Key Autumn/Winter 2026 Looks Setting the Tone for the Season Ahead

    He dished out personalised ponchos like they were coming in to fashion (equestrian-esque covers in Bloomsbury set colours, hand washed in Scottish spring water, no less) and, funnily enough, his Brit mega-brand has just announced that a new monogramming service will be available for real-life buyers of said wrap-arounds from 3rd September.

    Product Pick: Three Best Blanket Bases

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    (L-R: Cashmere cape, £3,210, The Row. Linen belt, £45, Étoile Isabel Marant. Cashmere cape, £895, Burberry. Thin black belt, £12, River Island. Printed cape £32, Topshop.)

    So if blankets are the new coats, then a richly decorated scarf is the new statement necklace, right? For AW14 they come in every width imaginable, from skinny ties at Prada to cravat-esque knots at Alexander Wang.

    (Above: Alexander Wang, Prada and Givenchy AW14 scarves)

    What to read next
    • Autumn/Winter Trends The 10 Autumn/Winter Fashion Trends Worth Your Attention, According to a Fashion Director
    • Vintage Faux-Fur Coats A Faux-Fur-Trim Coat and Jeans is the Transitional Outfit Solution We Can’t Wait to Wear
    • AW Power Pieces These Autumn/Winter 2026 'Power Pieces' Are the Low-Effort Styling Hacks That Will Make Every Outfit Better

    The Marc by Marc Jacobs collection was full of cool kerchiefs, as newly appointed creative directors Katie Hillier and Luella Bartley took inspo from Japanese BMX teens when designing the graphics for their silk squares.

    (Above: Anya Hindmarch, Marc by Marc Jacobs and Paul Smith AW14 scarves)

    As the chill kicks in properly, layering your assorted fabric swatches will become an art form. Maybe a Burberry cashmere base with a selection of sumptuous Paul Smith silks thrown over the top? With printed gems like these hitting both the high end and the high street, who needs jewels, anyway? Product Pick: Scarves And Neckerchiefs

    (L-R: Silk scarf, £135, Paul Smith. Cotton bandana, approx £53, Marc by Marc Jacobs. Satin scarf, £13, River Island.)

    Burberry’s monogramming service will be available in store and on Burberry.com from 3rd September.

    Caroline Leaper
    Social Links Navigation
    Read more
    A woman wearing some of the trend-led wardrobe updates from the article
    Shopping 18 Trend-Led Items to Update Your Wardrobe with Minimal Effort—and Minimal Cost
    SS27 TRENDS TO WEAR NOW
    Fashion Trends Call Me Impatient, But I’m Wearing These Trends I Spotted at the Spring/Summer 27 Shows Already
     
     
    Autumn/Winter 2026/27 Trends
    Fashion Want to Know What to Wear Tomorrow? These are 7 Key Autumn/Winter 2026 Looks Setting the Tone for the Season Ahead
    Autumn/Winter Trends
    Fashion The 10 Autumn/Winter Fashion Trends Worth Your Attention, According to a Fashion Director
     
     
    Latest in Style
    Dakota Johnson brown cords listing
    Fashion Dakota Johnson’s Easy Brown Cord and Ballet Flats Look Is One I’m Bookmarking for Autumn
    Dark blue jeans
    Shopping A Dark Blue Wash is the Secret to Making Jeans Look Polished, Swears Our Fashion Director
     
     
    ARGYLE KNITS
    Shopping Argyle Knits Are the Easiest Way to Add Colour and Print to Your Everyday Outfits This Autumn
    SS27 TRENDS TO WEAR NOW
    Fashion Trends Call Me Impatient, But I’m Wearing These Trends I Spotted at the Spring/Summer 27 Shows Already
     
     
    Latest in Features
    The end of signature scent
    Fragrance You Can Stop Searching For a Signature Scent—Why Fragrance Monogamy Is Falling Out of Fashion
    Why We Hold Onto Things From Our Past: A Collection of Sentimental Keepsakes, Old Photographs and Letters
    Relationships Why Is It So Hard to Throw Away Things From Our Past?
     
     
    Dakota Johnson brown cords listing
    Fashion Dakota Johnson’s Easy Brown Cord and Ballet Flats Look Is One I’m Bookmarking for Autumn
    A mug of coffee; a pile of pumpkins; autumnal leaves.
    Wellbeing The Autumn Energy Slump Gets Me Every Time—So I Asked Experts How to Feel Less Run Down Without Overhauling My Entire Life
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.