This is not a drill. We repeat. This is not a drill.
The summer months mean one thing for secondary school students – prom, with hordes of girls searching for the perfect prom dress.
If US teen shows are anything to go by, we should be wearing couture, from Blair Waldorf’s black and gold Marchesa gown in Gossip Girl to Marissa Cooper’s camelia prom dress from The OC season three – yes, the dress from Chanel’s Spring 2006 collection.
With US shows to look up to, not to mention Instagram and Pinterest feeds to compete with, standards for prom dresses are impossibly high these days. How can we compete?
Well, luckily for the girls of New York City, there is an answer – and it’s coming from the head creative director of Chanel, Karl Lagerfeld.
For every dress purchased on karllagerfeldparis.com this April, Karl will donate another dress from his collection to Girls, Inc. Then at the end of the month, over 100 school students from New York will be heading to the Prom pop up shop to pick out their very own complimentary Karl Lagerfeld Paris dress.
Never have we wanted to go back to school more – or live in New York for that matter!
Any chance you want to do the same in the UK, Karl?