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    1. Fashion

    Karl Lagerfeld is giving away prom dresses for free

    This is not a drill. We repeat. This is not a drill.

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 4 April 2018 In News

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    This is not a drill. We repeat. This is not a drill.

    The summer months mean one thing for secondary school students - prom, with hordes of girls searching for the perfect prom dress.

    If US teen shows are anything to go by, we should be wearing couture, from Blair Waldorf’s black and gold Marchesa gown in Gossip Girl to Marissa Cooper’s camelia prom dress from The OC season three - yes, the dress from Chanel’s Spring 2006 collection.

    A photo posted by on

    With US shows to look up to, not to mention Instagram and Pinterest feeds to compete with, standards for prom dresses are impossibly high these days. How can we compete?

    Well, luckily for the girls of New York City, there is an answer - and it’s coming from the head creative director of Chanel, Karl Lagerfeld.

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    Yes, that’s right. Karl Lagerfeld is playing fairy godmother, teaming up with nonprofit organisation, Girls Inc., to ensure that young women from New York can look the part at their proms.

    For every dress purchased on karllagerfeldparis.com this April, Karl will donate another dress from his collection to Girls, Inc. Then at the end of the month, over 100 school students from New York will be heading to the Prom pop up shop to pick out their very own complimentary Karl Lagerfeld Paris dress.

    Marie Claire Newsletter

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    Never have we wanted to go back to school more - or live in New York for that matter!

    Any chance you want to do the same in the UK, Karl?

    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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