Bloggers love them, we love them and here’s why you should love E.L.V. Denim too…
Denim delights don’t come more, well, delightful than E.L.V. Denim. Founded by stylist and 'Jeanius' Anna Foster, think Britney meets Justin circa the double denim years as each jean brings together two vintage pairs. It’s literally a match made in fashion heaven and the resulting jeans are now available on Net-a-porter and the brand offers a Made to Measure service at Alex Eagle. So you will never have to suffer from those awkward fitting jeans again – rejoice – there is a denim god!
We caught up with the brand's founder, Anna Foster to find out why you should fall into E.L.V. Denim from its stylish AF stance on sustainability to the brand’s banging bleach jeans…
Each jean is a one of a kind pair…
“Each and every jean is entirely unique. There will never be someone in the same pair of jeans as you! E.L.V. Denim jeans are made out of discarded vintage jeans so you are getting a modern and chic pair of jeans which are sustainable and good for the environment.”
They make sustainability stylish AF…
“I absolutely love denim but I am aware of the environmental impact that occurs by making one pair of jeans (it takes 10,000 litres of water to make one pair!). The functional fabric of denim lives much longer than the initial style it is made in, therefore by re-using the discarded denim I can create modern styles, without damaging our eco-system.”
Kiss good-bye to ill-fitting jeans, E.L.V Denim offers a made-to-measure service…
“E.L.V. Denim originally started as a Made to Measure brand, but I found that girls were buying pairs that didn’t need always need adjustments, so I developed the ready-to-wear line. But the Made To Measure service is there for a reason, the jeans are all unique, so if a client wants a specific jean, which isn’t in their size, then it can be made to fit them! I receive emails from clients saying that they can’t believe they have finally found a pair of jeans that fit. There is nothing more satisfying than helping someone find the perfect pair of jeans.”
E.L.V. Denim has the double denim dilemma all sewn up…
“Well given that the jeans are already double denim, we have that pretty much nailed!”
Say hello to evening jeans…
“When jeans are chosen in a ‘match’ style, they are super elevated, for example in black they can be ‘Made to Measure’ to be worn in the style of a YSL ‘Le Smoking’ trouser.”
Trends will come and go, E.L.V. Denim is forever…
“Denim has evolved so much over the years. It has been elevated from ‘work wear’ to a garment that you can wear to an evening event. But for E.L.V. Denim it’s not about trends but making jeans that you want to have more of and can wear for a lifetime.”
They are SO Spring/Summer 2018 it hurts…
“We have bleached denim and then contrasted the bleach! Oh and we do shorts - don't forget!”
RTW available at: www.netaporter.com , www.revenvert.com
Made to Measure service available at: www.elvdenim.com, www.alexeagle.co.uk