How to master Scandi-cool this summer

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  • In an effort to add a bit of continental style to our wardrobes, we’ve asked the experts on how to dress more French, and learnt all about German fashion. And this season, we’re all about Scandi style.

    So we thought we’d ask Maj-La Pizzelli (pictured below), co-founder of Swedish footwear and accessories brand ATP Atelier, to share her rules for the perfect Scandi-cool aesthetic, including how to invest in timeless investment pieces without compromising your personal style.

    Express yourself with accessories

    I know I’m not exactly impartial here, but the most important pieces for summer in Scandiland is the accessories! Accessories have the power to transform any outfit and elevate your style. Use your shoe or bag to dress up the everyday or dress down the formal. That’s typical of Scandi style – to wear a high heel with a pair of jeans, or a gorgeous flat with a flowy dressed-up suit.

    Invest in seasonless style

    Scandinavian women love to mix-and-match so you can never go wrong with a collection of basic tees, sophisticated blouses, jeans, pumps, and a suede or leather tote bag. Invest in a high-quality shoe or bag that feels relevant and seasonless, that says something about who you are. Take the Arezzo handbag and Treia ballerinas, both handmade from Tuscan vegetable tanned leather, their contemporary and signature designs are the form of versatility.

    Layer, Layer, Layer

    In hand with the first, layering is minimalism’s best friend. Pair a white shirt with a sleeveless dress or basic tee with a slouchy card and gilet. Having a collection of basics means you can pile on two or three layers to achieve a fresh and chic look every time. Layer with your bags! It’s been on the catwalks and currently a street style trend but it’s been a Scandinavian favourite for much longer. Layering two or three mini-bags to create a structured multi-compartmental piece is a signature ATP look and Scandinavian favourite!

    Add Colour & Prints

    Although neutrals are a Scandinavian must-have, the new-gen are taking on bolder colours, prints and textures. Be bold with colours! Scandinavians used to be all about black and beige. We still are, to some extent, but we’ve added pink, yellow and blue as our new neutrals. Have fun with it! A classic cut in an interesting print or pop of colour screams Scandi. Think of a satin floor length slip dress, shearling detailed loafers, or a clash of prints and colour.

    Be Practical

    Comfort, practicality and flair is the combination every Scandi woman channels and its all in the shoes. Contemporary slip-ons, backless mules, and barely there sandals are a go-to for that effortless and easy going ensemble. Why is the scandi look so effortless? It’s because it feels effortless. The Scandi woman values comfort and quality the same – try our Turi slingback, Fioli mules or Rosa sandals – you’ll wearing them year on year.

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