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    These are the only two celebrities with more fashion influence than Meghan Markle

    And we couldn’t have called it…

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 28 November 2018 In News

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    (Image credit: REX/Shutterstock)
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    And we couldn’t have called it…

    It’s safe to say that Meghan Markle is the woman of the moment, and from tying the knot to Prince Harry in May and embarking on one of the most successful royal tours of all time, to her exciting baby news (due in Spring 2019), she has to be the most talked-about woman in the world.

    Already proving to have as much influence as the Kate Middleton effect, fans and followers are modelling their looks on the Duchess of Sussex, crashing a Canadian fashion site to buy her engagement coat, styling their hair in the MM cut, and even asking cosmetic surgeons for the Meghan Markle nose.

    (Image credit: Shutterstock/Rex)

    The Meghan Markle effect even caused a 400% increase in traffic to Canadian jeweller Birks’ website earlier this year.

    But news emerged this week that there are two high profile women that carry more fashion influence - and to be honest, we couldn’t have called it.

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    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress

    Lyst’s annual ‘Year in Fashion 2018’ report shows that the 37-year-old came in third place, behind Kylie Jenner and Kim Kardashian.

    most viewed Instagram video

    Kendall Jenner, Kim Kardashian and Kylie Jenner
    (Image credit: Rex Features (Shutterstock))

    ‘On average, if Meghan wears a designer, that brand will see a +200 percent increase in search demand over the following week,’ Lyst explained of Meghan’s high ranking.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

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    Next came Serena Williams, Blake lively and Cardi B.

    Proof that the Meghan Markle effect is still alive and well!

    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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