Whenever people ask me where to start with skincare, I point them in the direction of these products

High-tech skincare for a fraction of the price

Beauty Pie Japan Fusion skincare products laid out on a wooden table
(Image credit: Shannon Lawlor)

I've been a beauty journalist for nearly decade—giving beauty advice is part and parcel of my day to day. And my most asked beauty question? It is, hands down, where the best place to start with a basic (but effective) skincare routine is. And the truth is, you don't need to spend eye-watering amounts of money on the best luxury skincare products, so my answer is always the same: buy a handful of affordable but efficacious products that you'll enjoy using. My go-to recommendation for such situations? Beauty Pie's Japanfusion range.

Before I get into why that is, let me first explain the concept of Beauty Pie to those who don't already know. Essentially, Beauty Pie allows you to have access to seriously high quality beauty products, including the best cleansers, moisturisers and serums (from leading labs in France, Switzerland, Italy, Germany, Japan, Korea and more), for a small fraction of the price. How? Essentially, you pay a monthly 'membership' fee, allowing you access to the brand's amazing products for up to 70% off the RRP. But right now, you can get a 30-day access pass, for free.

Ultimately, the reason I am constantly recommending Beauty Pie membership to skincare lovers and people who are just getting into skincare is because the products are next-level good.

Beauty Pie Japanfusion skincare products laid on a wooden table

(Image credit: Shannon Lawlor)

Let's take the Japanfusion collection as an example. The range is perfect for skincare newbies (although, it's also one of my absolute go-tos as a beauty editor). Championing a Japanese approach to skincare, the products are simple, easy to use, high quality and contain seriously efficacious ingredients such as vitamin C, hyaluronic acid, ceramides and peptides that don't risk damaging the skin. The tight edit of products in the Japanfusion range make for the ultimate skincare routine for those who just want their skin to look and feel its best.

And while I have long advocated for the range (particularly the Pure Transforming Cleanser, which provides the most fantastic daily cleanse), there is one new Beauty Pie product in particular which I consider to be the icing on the Japanfusion cake—Beauty Pie Shinkai Electrolyte Drench. The new product is a skin-quenching, gel-like cream that has proved my go-to summer skincare product of 2023. It's lightweight, cooling and suited for all skin types (just like the products in the Japanfusion range).

So, if you're looking for a great basic skincare routine, here's what I recommend from Beauty Pie. 

Shannon Lawlor
Executive Beauty Editor

Shannon Lawlor is the Executive Beauty Editor at Marie Claire. With nearly a decade of experience working for some of the beauty industry’s most esteemed titles, including Who What Wear, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof make-up products and does-it-all skincare.