Man your beauty battle stations everybody
ASOS has pretty much mastered the world of fashion as the most popular online clothing store ever and they’ve now got their sights set on dominating the beauty market. The e-tailer has announced that they’ll be launching their own cosmetics brand ASOS Makeup later this month, so get ready for it to fly off the digital shelves.
Everything we know about ASOS Makeup
While ASOS already has an extensive beauty section on their site, this will be the first time they’ve struck out with an own-brand collection called ASOS Face + Body. It’s an ambitious project as they’ll be releasing 46 pieces (that's 16 products in 46 shades more specifically) as part of the debut launch. As is to be expected from ASOS, it’s oh-so-millennial with pastel pink packaging and cute illustrations.
The collection ticks all the boxes of the Instagram beauty crowd and according to a press release is aimed at empowering ‘20-somethings to confidently be themselves, however they choose to do so’. As for the products themselves, the range includes ‘vibrant matte lipstick shades, contouring palettes, shimmery eyeshadows, highlighting chubby sticks and bronzers’ - so we’re going to be restocking our beauty bag imminently.
When will ASOS Makeup be released?
ASOS have confirmed that we should be expecting the goods to drop later this September 25.
Where can you buy ASOS Makeup?
Where else? ASOS, naturally.
ASOS Makeup products to look out for
ASOS Matte Lipsticks, £7
From left to right, we've got the ASOS matte lipstick line in A'Game, Uncompromising, Unarmed and Doubtless. If the gorgeous shades don't get you pumped, those names definitely will.
ASOS Matte Liquid Lipsticks
The Face + Body line's liquid lipstick line err more on the side of Kylie Lip Kit's brown-based shades (not that we're complaining - who doesn't love a good nude?). These shades are from left to right Prove It, Overqualified, Observant and Patient.
ASOS Liquid Eyeliner, £6
These glittery liners from ASOS will have you all set for a starry, starry night. The gold one is called Straight Up and the navy is called Vigilant.
ASOS Blusher, £8
There's a couple of blushers available, but our hearts are set on this rose shade called Acceptance. If you're looking for something a little more alternative, there's also a more orange-y shade called Unbothered worth looking at.
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Megan is a freelance journalist who covers entertainment and all things lifestyle, with a particular passion for fashion, beauty, travel and Keanu Reeves stories. She has previously worked on staff for titles including Marie Claire UK, CNN Style and The Evening Standard and has written for titles such as Bustle UK, Wallpaper*, Forbes and Hong Kong Tatler. She splits her time between London and her hometown Hong Kong, where she currently lives with the love of her life - an elderly dog named Poppy - and her husband.
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