In partnership with Pantene
Did you know? A recent scientific study by Yale University and Pantene found that a great hair day made women feel stronger and more powerful.
No matter what that looks like to you, Pantene is on a mission to bring great hair days to everyone. Doing your hair can boost your mood, so why not treat yourself to a Pantene product or two?
Expertly created products
Introducing the brand new Pantene Gold Series range, created specifically for afro hair. An expert team of black scientists and dermatologists designed the range to strengthen, moisturise and protect your locks.
Formulated with innovative technology and the product of years of scientific research, the range was over fifteen years in the making. Think haircare designed for both deep moisture and damage prevention, suitable for every afro hair type.
Designed for your hair
Keen to learn how they made their products unique from other afro hair products on the market? Well, during the fifteen years of development, the team studied findings on afro hair from the United States, Brazil, Nigeria and Kenya. Using these outcomes, they worked tirelessly to decode the biology and formulate the range of specialised products.
If you’re a woman with relaxed, natural or transitioning hair, the Pantene Gold Series is for you. Aiming to give more women, more great hair days.
The product of years of analysis
After developing the range for years, scientist Rolanda Wilkerson, PhD, shared: “To create Gold Series, we asked women with afro hair what they felt was missing from current products and what they thought their hair needed”.
She continued: “This collection reflects the years of research and in-depth analysis of our unique hair type. The products have a blend of ingredients that have been tailored to provide the right level of moisturisation.”
A variety to choose from
Choose from the Pantene Gold Series Sulphate Free Shampoo, infused with Argan oil to gently cleanse and instantly soften dry, damaged hair. Or, try the Pantene Gold Series Curl Defining Pudding, developed by scientists and perfected by stylists. Lastly, don’t miss the sulphate-free, dye-free and silicone-free Pantene Gold Series Thermal Heat Protector.
Don’t have afro hair? There are products for everyone – treat yourself to the new Pantene Miracles Strong & Long Hair Mask, a deeply strengthening hair mask that helps reduce hair loss and improve hair strength.
Shop all Pantene products at Superdrug.com. Your good hair day is only a DPS delivery away.