Bow stacking is the hair accessory trend to know for 2024

Maria de la Orden wears a bow tie hair bun, golden earrings, a dark blue red and white striped long tweed dress, outside Chanel, during the Womenswear Spring/Summer 2024 as part of Paris Fashion Week on October 03, 2023 in Paris, France — (Image credit: Edward Berthelot/Getty Images)

A new year means a whole 12 months of new make-up and hair trends. 2023 has certainly had its fair share, from pumpkin spice hair to the continuation of skinimalism and skincare make-up hybrids, and trend forecasters are already speculating what 2024 will bring. Hair accessories have long been a fun and chic way to elevate a hairstyle and, according to Pinterest, next year will be all about bow stacking—AKA bows all over our outfits and, naturally, in our hair.

According to the 2024 Pinterest Predicts report, "Millennials and Gen Z will adorn their outfits, shoes, hair and jewelry with this oh-so-delicate detail. Bow large or bow small, next year brings bows for all." Searches in the app for "bow aesthetic" increased by 55% and "bow outfit" by 190% between September 2021 and August 2023. Whether you opt for an oversized bow or lots of small ones in your hair, this is the hair accessory trend to know about.

Now, I may not be someone who personally wears hair accessories that often, but that doesn’t mean I don’t appreciate a chicly-styled bow, scrunchie or headband. With the new year just a few short weeks away, I’ve collated some of the best hair bow inspiration from social media, plus some hair accessories that you can shop now for a bow stacking look.

Bow stacking hair inspiration

Shop the look

SOHO Alma Hair Elastic in Cream

Jennifer Behr Wide Velvet Bow Barette

Free People Rizzo Crinkled Bow

Oliver Bonas Elera Black Velvet Bow Barrette Hair Clip

Urban Outfitters Jemima Bow Clips 4-Pack

Gigi and Olive Velvet Hair Bow in Bottle Green

Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.