London's AW13 catwalks showed off hairstyles so relaxed they'd get an F for effort, but that was exactly the point. Here's how to work blasé, just don't let on that you tried.
You might think it's just being plain messy but this season's zero-effort hair trend actually has some sense to it. With make-up getting bolder than ever before, it's up to locks to play a supporting role. By keeping hair fuss-free it stops the look from being 'overdone' and gives that shrug-it-off effortless feel, no matter how long it's taken you to perfect your face.
1. Moschino Cheap & Chic: Mussed up hair is scraped back with the fingertips. Easy. It's the perfect backdrop to the dramatic black vinyl lip. All chic, no vamp.
David Koma: Is there anything more feminine than a low pony? Tying the hair at the nape of the neck and letting it festoon around the face is understated and classic so you're free to play around with glitter liner.
Antonio Berardi: Feeling brave? Centre partings are as cool as you like and slicking the hair down firmly back gives a sharp look that begs for a strong red lip.
Topshop Unique: How on Earth do you carry off a halo of sky blue eyeshadow? Pair it with shaggy bed hair, full of texture, and you'll sidestep the eighties look entirely.
Hair inspiration: bob hairstyles