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    Ata-Owaji Victor

    Ata-Owaji Victor

    Beauty contributor

    Ata-Owaji Victor is a lifestyle and beauty writer and editor. With over six years experience across women's lifestyle magazines and national newspapers, she covers everything from beauty tech and innovation to the newest books you need to your rotation, along with profiling the buzziest actors and musicians. 

    After graduating with a BA in English from Queen Mary, University London, the born and bred Londoner, started her career as an editorial styling assistant. After gaining work experience in styling, she interned at fashion, beauty and features desks across the industry - from Grazia to The Sunday Time Style - before working with the British Vogue Beauty team. Since then she has gone on to work for ELLE UK covering everything from digital news to coordinating the editorial offering for the brand's membership platform, ELLE Collective.  During her extensive freelance career she has written for titles like Refinery29, Stylist, Black Ballad, Elle UK, Glamour, Who What Wear and British Vogue and more. Alongside writing she consults for small and large scale beauty brands, helping them to create inclusive - of age, race and gender- launches that resonate with modern beauty audiences.  

    As someone with combination skin, she's always on the lookout for the latest dewy skin heroes and loves trying the newest (and strangest) beauty products on the market. She is interested in travel, music and is currently working on re-learning the classical flute after a hiatus. During her downtime she loves travelling, trying new restaurants and bars with friends and family. Her favourite part of her job is the ability to connect with people via beauty and conversation and she wants people to always remember that makeup can and should be fun!

    Latest articles by Ata-Owaji Victor

    Ata-Owaji Victor Testing Cécred
    Beyoncé's Haircare Brand Cécred Is Finally Launching in the UK—I Put Its Hero Products to the Test on My 4C Hair

    Beyoncé’s highly anticipated haircare line has officially crossed the pond.

    Hair
    • Fragrance Art Gallery
      Fragrance Houses Are Becoming Art Galleries—And Bringing the Beauty Counter’s Sense of Community Back

      As third spaces disappear, fragrance houses are turning to art, culture and community to give us a reason to linger.

      By Ata-Owaji Victor

      Fragrance
    • Ata-Owaji Victor reviews Clinique Black Honey Collection
      Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts

      Can the Iconic 1970s berry hue work on eyes, cheeks, and nails?

      By Ata-Owaji Victor

      Make Up
    • Ata-Owaji Victor on Black Hair
      My Black Hair Doesn’t Need to Be a Political Manifesto—Why I’m Opting Out of the Trauma-or-Triumph Narrative

      Can black hair ever just be hair?

      By Ata-Owaji Victor

      Hair
    • hair extensions
      It’s 2025, but the Hair Extension Industry Is Still So Segregated—Here’s Why

      Experts weigh in

      By Ata-owaji Victor

      Hair
    • Wig maintenance: Naomi Campbell
      How to Keep Your Wig Looking Salon-Fresh, All Year Round

      Your ultimate wig maintenance cheat sheet

      By Ata-owaji Victor

      Hair
    • Adot Gak on the streets of Paris wearing one of the best blushers for dark skin tones
      From Pops Of Fuchsia To Washes Of Deep Plum, These Are The 13 Best Blushers For Dark Skin Tones

      A blusher for any occasion

      By Ata-owaji Victor

      Make Up
    • Concealers for dark skin Amina Seck wears a shaved close-cropped black hairstyle, oversized square black sunglasses with thick temples and dark lenses, a black ribbed knit off-the-shoulder sweater showing bare shoulders, outside Max Mara, during Milan Fashion Week - Womenswear Spring/Summer 2026, on September 25, 2025 in Milan, Italy
      9 Beauty Editor–Approved Concealers That Truly Deliver on Dark Skin Tones

      Inclusive shades, luxury textures and pro-level performance

      By Ata-owaji Victor

      Make Up
    • silk press Emilie Joseph wears sunglasses, golden earrings and necklace, a green and blue striped polo shirt, a white shirt, a beige oversized trench coat, a red leather bag, during a street style fashion photo session, on April 21, 2024 in Paris, France.
      It’s Silk Press Season: How to Keep Yours Smooth This Autumn

      Sweat-proof tricks to keep silk press flawless

      By Ata-owaji Victor

      Hair
    • best shower actives
      If You Want Silky Smooth, Bump-Free Skin, You Need to Incorporate Actives Into Your Daily Shower—Here’s How

      *The* skincare routine for your body

      By Ata-owaji Victor

      Skincare
    • I'm A Big Fan Of Underlashing, These Are Best Kits You Can Buy Right Now (and How To Use Them)

      Lash extensions made easy

      Make Up
    • Woman in white robe applying skincare in a mirror
      Biotech Ingredients Are Beauty’s Next Big Thing—Here’s How They’re Changing Skincare as We Know It

      Planet-approved skincare

      By Ata-owaji Victor

      Skincare
    • Zoe Kravitz at the GQ Awards with a short pixie crop
      Want An Alternative To Braids This Summer? Here's Everything You Need To Know About Pixie Cuts On 4C Hair

      Expert-led advice

      By Ata-owaji Victor

      Hair
    • Lip Oils Turned My Lips 'Black'—These Product Helped Reverse The Effects

      Hyperpigmentation happens

      By Ata-owaji Victor

      Skincare
    • Ata-owaji Victor testing the best foundation for dark skin
      Trust me, these are the 13 best foundations for dark skin that money can buy

      Kiss ashiness goodbye

      By Ata-owaji Victor

      Make Up
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