Adele Makes A Shock Decision That Leaves The Beauty Industry Reeling

Robyn Munson

Adele has reportedly walked away from a £12million offer to replace Cheryl Cole as the face of L’Oréal, leaving the French beauty brand 'gobsmacked'.

The 25-year-old Oscar winner was set to become the cosmetic giant’s ­highest-paid star ever with a four-year advertising contract and a multi-million pound paycheque.

But months into talks with the firm, the mum-of-one is said to have backed out from the high-profile beauty role, seemingly without explanation.

A source told The Mirror: 'L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.'

'L’Oréal is gobsmacked that she turned down such a huge amount.' But while the brand may be in shock, Adele's previously made no secret of her disdain for celebrities who put their names to glitzy, money-spinning ad campaigns.

In 2011, the Skyfall singer said: 'I don’t want my name anywhere near another brand. I don’t want to be tainted or haunted. I think it’s shameful when you sell out.'

L’Oréal's huge offer came amid ­speculation that it was looking to cut off Cheryl Cole's long-standing £500,000 a year advertising contract in favour of a fresh new face.

Had she accepted, Adele would have followed in the footsteps of high-profile A-list beauties Penelope Cruz, Eva Longoria and Jennifer Lopez.

While Adele and L’Oréal have yet to comment on the reports, one thing's for sure - with her rumoured personal fortune of £35million, Adele can certainly afford to pick and choose those campaigns of hers.

What do you think of Adele's headline-spinning decision? Let us know below...

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