Preference Platinum

Turn heads this season with platinum blonde locks. Lustrous platinum hair is easy to achieve thanks to L'Oréal Paris' Preference Platinum Hair Colour range.

Turn heads this season with platinum blonde locks. Lustrous platinum hair is easy to achieve thanks to L’Oréal Paris’ Preference Platinum Hair Colour range.

Not sure how platinum you can go? Check out our gallery of before and after images. Watch our video to see how easy it is to colour your hair at home with Preference Platinum.

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