Tongues start wagging after just 47 hours
Women are so bad at keeping secrets that they will typically spill the beans to someone else in 47 hours and 15 minutes.
A study of 3,000 women aged between 18 and 65 also found that four in ten were unable to keep a secret, no matter how personal or confidential the news was.
More than half admitted that alcohol could prompt them to dish the dirt. Boyfriends, husbands, best friends and mothers were most likely to be initial recipients of the information.
Michael Cox, UK Director of Wines of Chile which commissioned the research said: ‘It’s official – women can’t keep secrets. No matter how precious the piece of information, it’s often out in the public domain within 48 hours.’
The study found that the average woman hears three pieces of gossip each week, and will pass it on to at least one other person. However, two thirds end up feeling guilty after spilling the beans.