H&M are changing the face of fashion with gender fluid denim line

Finally, a collection to shake up everyone's wardrobes.

Words by Lexxi Davis

Unisex clothes have been around for donkeys, but haven’t always been the most inspiring in the style department. But times are changing and high street hero H&M; who have pioneered genderless collections before, are doing it again with a fashion forward denim line that truly blurs the lines of feminine and masculine clothing. Offering a laid-back range of stylish separates, that are actually super wearable.

Relaxed fits are the style of the moment (just take a look at any of the street style elite) and this new collection, called Denim United, is all about loose fitting silhouettes. Oversized cool is an understatement. XL jackets, dungarees, shorts and jeans are layered with white and grey sportswear classics.

And fashion aside, this forward thinking move by the Swedish retailer, is another step in the right direction with the attitude towards gender fluidity. H&M spokesperson Marybeth Schmitt commented “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style.” And gave us some inspiring food for thought – “Fashion should always be inclusive.”

The line will launch exclusively on H&M’s website globally, on 23rd March. So get your shopping baskets ready and be prepared for a sell-out.

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