#IWD: The amazing female creators you need to be following on TikTok

Ahead of International Women's Day 2020, here are the amazing female creators inspiring us on TikTok.

Ahead of International Women's Day 2020, here are the amazing female creators inspiring us on TikTok.

We need to talk about TikTok. Not only is the video sharing phenomenon taking over the internet by providing us with a daily dose of belly laughs, it’s also championing some of the funniest new content by female creators out there. The platform allows anyone to get creative by uploading short-form video straight from their phone, and is quickly gaining a reputation for being a modern, inclusive way for people to have their voices heard. From the perfectly synced dances (yes, we have tried them at home) to the makeup hacks, we’re officially hooked.

And just as we thought we couldn’t love it any more, TikTok has launched a new campaign called #WomenWhoWow ahead of International Women’s Day on March 8. The theme for this year’s International Women’s Day is #EachforEqual: a call for all to actively challenge stereotypes, fight bias and celebrate women’s achievements for the collective good of creating a gender equal world.

TikTok is celebrating International Women’s Day by asking creators to champion the #WomenWhoWow in their lives. It might be a mother or a sister, a best friend or an inspiring colleague: whoever it is, TikTok is challenging people to get online and tell the world why these women inspire them, and what it is that gives them their ‘Wow’ factor.

@tiktok_ukBehind the WOW, there's a Woman. Join us in celebrating the inspirational women around us ##womenwhowow♬ original sound - tiktok_uk

So while you’re thinking of the #WomenWhoWow in your life, we’ve made a list of some of the amazing female creators inspiring us on TikTok. And when you’re finished hitting the follow button, don’t forget to take the TikTok #WomenWhoWow challenge in celebration of the amazing women in your life this International Women’s Day…

5 Women of TikTok you need to follow right now

Miranda and Melanie Wilking @wilkingsisters

The Wilking sisters, aka Miranda and Melanie, are some of the best that the platform has to offer – combining their amazing dance talent with TikTok’s special effects features to provide their 2.2m followers with pure joy. What could possibly be better than one talented, creative (not to mention addictive) TikTokker? Two, obviously. Their ‘Wow’ factor? These two teach us the importance of finding joy in the everyday, and the power of spreading positivity to those around us.

Loren Gray @lorengray

The undisputed queen of TikTok, Loren is one of the platform’s most popular creators with 39.8 million followers. And for good reason: the aspiring popstar creates some of the most fun content on the platform, collaborating with other TikTokkers and never turning down a viral challenge. As if she couldn’t be winning anymore, Loren made a cameo in Taylor Swift’s new music video for The Man, providing us with the onscreen eyeroll of the decade. Her ‘Wow’ factor? Loren inspires us to pursue our dreams, without compromising on individuality.

Zahra @muslimthicc

An addictive allrounder, Zahra is our first port of call for lifestyle videos. The 20-year-old New Yorker updates her 2.1m followers regularly on the daily goings in her life – from friends to cheap eyebrow hacks – and she’s so relatable we honestly just want her to be our friend. Her ‘Wow’ factor? Zahra represents the importance of being absolutely yourself. She gives her followers an honest insight into every aspect of her life: from her Muslim faith and identity, to the everyday goings-on of a young woman navigating the modern world.

Emmy Combs @emmycombss

LA-based makeup artist Emmy Combs is the first person we turn to for all things makeup related, as she takes her 4.2m followers through everything from the perfect fake tan application to her new favourite products. And we can safely say we’re obsessed. But what gives Emmy her ‘Wow’ factor? She challenges typically accepted notions of beauty, and the unrealistic standards expected of women, by giving her followers an honest, refreshing account of what it is to love makeup, without feeling obligated to wear it.

Brittany @brittany_broski

She skyrocketed to TikTok fame for her too-relatable reaction to trying Kombucha for the first time (find us quoting, ‘It really smells like a public restroom,’ at least once a day). And ever since, Brittany Broski has been bringing her 2.7m followers some of the funniest content on the internet: combining her lightning wit with TikTok’s special effects for pure comedy gold. Not to mention that her impression of British people is spot on. (Sorry to the other commuters who have to listen to us cackling into our phones on the daily.) What makes Brittany one of our #WomenWhoWow? She represents a new generation of female voices being heard and championed by platforms like TikTok. There’s no one else we’d rather watch when we’re feeling a bit down.

Kate McCusker

Kate McCusker is a freelance writer at Marie Claire UK, having joined the team in 2019. She studied fashion journalism at Central Saint Martins, and her byline has also appeared in Dezeen, British Vogue, The Times and woman&home. In no particular order, her big loves are: design, good fiction, bad reality shows and the risible interiors of celebrity houses.