Prince William and Kate Middleton's cool rebrand is making headlines

(Image credit: Getty Images)

The Cambridges are undoubtedly the most talked-about family in the world, and in the aftermath of the Sussex family’s resignation, they are making non-stop headline news.

Their popularity has only surged during the coronavirus outbreak, with Kate and Wills sharing sneak peeks of their royal offices to Instagram, releasing sweet videos of their children and surprising NHS workers, school teachers and young students with video phone calls to boost morale and give thanks.

Yes, the Cambridges have been all over social media, with Prince William even reportedly having to be kept off the royal Twitter to stop him posting his support to Aston Villa.

Since rehiring the former social media staff of Harry and Meghan, the Cambridge couple has been upping their Instagram game, recently making a major change as they started using their 'Instagram Reels' feature, allowing them to make fun videos and release them to music.

A photo posted by on

This week, their cool rebrand went one step further, with the Cambridge couple updating their official website.

The site now features a lot of photographs of Kate and William and links to their social media pages, with the homepage now divided into four key subjects - ‘Making a Difference’, ‘Our Work’, ‘About’ and ‘News’.

Could this all be part of a bigger Cambridges rebrand? We'll have to wait and see.

Jenny Proudfoot
Features Editor

Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.