Women's time-wasting handbag habit
Women spend 76 days rummaging in their bags
Women spend 76 days rummaging in their bags
A new study has revealed that the average woman spends a massive 76 days of her lifetime rummaging in her handbag.
Equating to a total of four and a half minutes a day, the research conducted by Bagatidy, found that the contents of our bags were also increasing, making us more likely to lose items.
The most commonly mislaid things were keys, followed by phones, make-up, perfume and purses.
Experiencing the problem first hand, journalist Francine Cohen teamed up with friend Marcia Raynard and came up with the concept for Bagatidy.
The ingenious device allows women to simply keep all their possessions in the Bagatidy, which can then be easily transferred from bag to bag, cutting out the risk of losing things between handbags.
Once inside the bag, you can then easily see where everything is.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Professor Patrick MacArtney, psychologist and sociologist, Leeds University comments, 'I think 'Bagatidy' will help women cope with the demands they encounter due to modern lifestyles. It's also safe to conclude that using it to reduce the daily little hassles we all encounter will benefit health in mind and in body.'
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
This iconic, down-right fancy, face cream is still the only product I go to for dry, sensitive periods and I just picked it up for £40 less
One of beauty's most beloved icons
By Rebecca Fearn
-
Katie Holmes nails tricky transitional dressing with this full Reformation look
This rich-looking outfit is currently 25% off
By Mischa Anouk Smith
-
I recreated Hailey Bieber’s martini-inspired birthday outfit—right down to that cinnamon lipgloss
Take note this party season
By Mischa Anouk Smith