Donna Karan enlists the help of Christina Ricci to star in a short film promoting its new Eldridge bag entitled Four Play
It seems that the simple snapshot ad campaign is no longer enough for the big name designers these days - as the latest trend is to produce a mini-movie starring a famous face to promote your brand.
With Karl Lagerfeld having stepped behind the lens to direct a short Chanel film, the head honchos at Donna Karan teamed up with PR firm People's Revolution and followed suit - with a video starring Christina Ricci.
The film, entitled Four Play, sees the actress playing four different versions of herself - the Dreamer, the Expressionist, the Paramour and the Voyeur - to represent the notion that the multi-way bag can be worn in four different ways.
The two-minute short was directed by Sting and Trudie Styler's son, Jake Sumner, and filmed at the luxe Soho Grand Hotel in New York.
But Donna Karan's sister brand, DKNY, has also got in on the movie-making act - producing a short film to promote one of their most prize pieces, the Cozy sweater.
Directed by Kai Regan, Cozy in New York features 14 models storming the streets of NYC, and quite literally stopping traffic in a bright blur of colourful Cozies.
Check out both mini-movies right here, and let us know which is your favourite in the comments box below!
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