This designer put our fave memes on couture dresses and it’s total #mood

(Image credit: Rex)
Penny Goldstone
By Penny Goldstone
published

It's Haute Couture Fashion Week, our favourite time of year for dreamy dresses, like the tulle ballgowns at Dior and the column dresses adorned with giant bows at Georges Chakra. I say dreamy, because there's no way you could ever wear them, unless you're an actual celeb walking the red carpet.

However, Viktor and Rolf's new collection just proved much more relatable than you'd think, because the designers very cleverly embroidered our favourite memes on ethereal tulle dresses.

Think 'sorry I'm late, I didn't want to come' (we've all been there), 'I'm not shy, I just don't like you' (ditto) and 'no photos please'. Oh, and the charming 'go fuck yourself' on faux candy hearts. Divine.

These stamped on very very big tulle ballgowns that - ironically - screamed to be photographed and uploaded to social media this instant.

Naturally, the collection went down a treat, because we all need a little bit of fun in our lives, especially when January is all about our bad #mood.

Viktor and Rolf, we salute you.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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