Tommy Hilfiger is bringing TOMMYNOW to London for AW17

And we’re super excited

We’ve got some excellent Friday news for you: Tommy Hilfiger’s TOMMYNOW show is finally coming to London for AW17, after previously taking place in New York and Los Angeles.

The runway event, taking place on 19th September at 7pm, will close London Fashion Week and have a see now, buy now format (the clue’s in the name really), that means you won’t have to wait to buy the clothes from the collections. Always a bonus.

In an innovative move, Hilfiger will show both men’s and women’s collections on the same runway (the first time since 2010), including Hilfiger Edition, focusing on menswear heritage, Hilfiger Collection, the brand’s more premium women’s designs, and the new TommyxGigi collection, the third collaboration with Gigi Hadid.

Tommy Hilfiger said, ‘My vision for TOMMYNOW was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour. It’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for Fall 2017.’

The choice of venue fits in nicely with the rock theme too, as the show will take place at the legendary 60s concert venue, the Roundhouse. We can’t wait.